Thakur
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MUMBAI:Zee Studio with its recent
rebranding has decided to take
forward its previous philosophy of
‘Hollywood on Television’ to the next level with its new tagline
‘See it all’.
The channel in its bid to stand out in a cluttered environment decided to rebrand in order to
provide an opportunity to Indian viewers,access to the biggest Hollywood films.
Zeel vice president and business head Anurag Bedi informs, “Our positioning is unique; we are not talking about just premieres, or a
certain genre of movies, but staying true to See It All.
The new brand look and ideology focuses on younger audiences and we wish to create a niche audience base with the refreshed look
and high quality content.”
http://www.indiantelevision.com/television/tv-channels/movie-channels/zee-studio-to-show-entire-gamut-of-movie-genre-141018
rebranding has decided to take
forward its previous philosophy of
‘Hollywood on Television’ to the next level with its new tagline
‘See it all’.
The channel in its bid to stand out in a cluttered environment decided to rebrand in order to
provide an opportunity to Indian viewers,access to the biggest Hollywood films.
Zeel vice president and business head Anurag Bedi informs, “Our positioning is unique; we are not talking about just premieres, or a
certain genre of movies, but staying true to See It All.
The new brand look and ideology focuses on younger audiences and we wish to create a niche audience base with the refreshed look
and high quality content.”
http://www.indiantelevision.com/television/tv-channels/movie-channels/zee-studio-to-show-entire-gamut-of-movie-genre-141018
