Zee Talkies is the No.1 Movie Channel of Maharashtra

[JitendraKumar]

Taking long strides, Zee Talkies races ahead and becomes the No. 1 Movie Channel of Maharashtra on a 16 week average basis (52755 GVTs). Not only that, it also stands as the No.2 channel of Maharashtra, ahead of leading GECs (Star Pravah and ETV Marathi) this week. Zee Talkies also stands as the undisputable No.1 channel of Maharashtra in terms of Reach. The channel reaches out to about 20 million people across Maharashtra on a weekly average basis. This number is a true indicator of the escalating popularity of Zee Talkies in Maharashtra.

Zee Talkies has always kept upto its promise of non-stop quality entertainment and with a view to sustain its distinctive position, the channel has strengthened the variety of content it provides to the audience of Maharashtra. The current channel initiatives coupled with innovative promotions have created a lot of kinship among its viewers. Zee Talkies presented the World Television Premiere 'Tandla' on the 22nd February which garnered 1215 TVTs, taking the channel ahead of leading GECs in Maharashtra.

The channel has an impressive record of creating successful unique campaigns and the next pioneering concept is "Zee Talkies Chi Holi" app. It is an application on our Facebook page with which one can celebrate a colorful Holi with his/her friends even when they are not physically around. This is a Virtual Holi app where, all one has to do is upload a picture, play Holi, post it on their walls and share it with their friends. That's not all, with the help of this app, one can watch the magic of the cursor turning into a "pichkaari". Keep splashing colors and have a fun time having a "virtual color shootout".

Zee Talkies has continuously broken its own records. Going forward, the channel has planned a consumer engagement initiative and a robust line up on account of Gudi Padwa with an aim to achieve newer heights. For Zee Talkies, our Milestones are our Stepping Stones

Source:TAM; All Maharashtra; CS4+

Avg GVTs; wk 46 (2014) - wk 9 (2015); Among Hindi Movie Channels

Wk 9 (2015) GVTs; Among Marathi GECs; Zee Talkies - 51243, Star Pravah - 51124, ETV Marathi - 49906

Reach in 000s wk 14 (2014) to wk 9 (2015); Among Marathi GECs

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[SarFa]

Good Share bhai....it the only movie channel of Marathi ...so it will no.1 everytime :k

 

[Dileep Kumar]

Good Share Bro

 

[Thakur]

Good update bro:tup