Niraj Rathod
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Zee TV, the Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises (Zeel) stable, emerged as the biggest gainer of the week ended 24 December with 208 GRPs (gross rating points) in its kitty. However, it did not help the channel to better its position among the Hindi GEC ladder.
As per TAM data for the week 52 of 2011 (18-24 December), Zee TV added 53 GRPs to its previous week's tally of 155. The jump can be attributed to the telecast of Zee Rishte Awards 2011 on Sunday that clocked an average TVR of 4.71 over a period of three-and-a-half hour. Meanwhile its flagship dance reality show Dance India Dance 3 also opened with a 3.7 TVR, helping the channel up its ante.
http://www.indiantelevision.com/mam/headlines/y2k11/dec/decmam118.php
As per TAM data for the week 52 of 2011 (18-24 December), Zee TV added 53 GRPs to its previous week's tally of 155. The jump can be attributed to the telecast of Zee Rishte Awards 2011 on Sunday that clocked an average TVR of 4.71 over a period of three-and-a-half hour. Meanwhile its flagship dance reality show Dance India Dance 3 also opened with a 3.7 TVR, helping the channel up its ante.
http://www.indiantelevision.com/mam/headlines/y2k11/dec/decmam118.php
