Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
- 8,575
ZEE TV’s magnum opus period drama ‘EK Tha Raja Ek Thi Rani’ that promises to #TurnBackTime by recreating the opulence of the 1940s on Indian television has launched amidst a high-decibel, 360-degree marketing campaign, with unique innovations across mediums.
Leaving no stone unturned in transporting the audiences back to pre-Independence India, the channel has rolled out an eclectic marketing campaign across TV, print, radio, Cable, DTH, Digital and Cinema.
With the core proposition of #TurnBackTime, the communication across platforms gives the audiences a real taste of the golden era gone by.
The objective of the marketing campaign is to reach out to the largest denominator, targeting the loyalists while also bringing on board new audiences.
The channel organized the show’s launch press conference in the lap of luxury at Gurgaon’s ITC Grand Bharat, the only 7 star property in India designed to bring alive the old-world charm of royalty.
The lead cast, decked up in their royal finery, presented the love story through a ballroom dance drama act, specially choreographed by the renowned ballroom expert Sandip Soparrkar.
The launch day saw a print innovation that aimed to take the readers of Mumbai’s top English dailies back in time.
The front page of Hindustan Times was an exact recreation of the actual newspaper on 27th July 1942, replete with the original masthead.
On the other hand, DNA Aftr Hrs took a trip down memory lane, dug out the upcoming movies of July/Aug 1942, entertainment news and created a special front page as it would have appeared, had it been published on 27th July 1942.
Bombay and Delhi Times carried double spread sepia-toned creatives with the lead actors’ pictures.
The print campaign was also extended across key HSM markets of UP and Gujarat
Read more at:
http://www.televisionpost.com/press-releases/zee-tv-launches-grand-period-drama-with-innovations-that-turnbacktime/
Leaving no stone unturned in transporting the audiences back to pre-Independence India, the channel has rolled out an eclectic marketing campaign across TV, print, radio, Cable, DTH, Digital and Cinema.
With the core proposition of #TurnBackTime, the communication across platforms gives the audiences a real taste of the golden era gone by.
The objective of the marketing campaign is to reach out to the largest denominator, targeting the loyalists while also bringing on board new audiences.
The channel organized the show’s launch press conference in the lap of luxury at Gurgaon’s ITC Grand Bharat, the only 7 star property in India designed to bring alive the old-world charm of royalty.
The lead cast, decked up in their royal finery, presented the love story through a ballroom dance drama act, specially choreographed by the renowned ballroom expert Sandip Soparrkar.
The launch day saw a print innovation that aimed to take the readers of Mumbai’s top English dailies back in time.
The front page of Hindustan Times was an exact recreation of the actual newspaper on 27th July 1942, replete with the original masthead.
On the other hand, DNA Aftr Hrs took a trip down memory lane, dug out the upcoming movies of July/Aug 1942, entertainment news and created a special front page as it would have appeared, had it been published on 27th July 1942.
Bombay and Delhi Times carried double spread sepia-toned creatives with the lead actors’ pictures.
The print campaign was also extended across key HSM markets of UP and Gujarat
Read more at:
http://www.televisionpost.com/press-releases/zee-tv-launches-grand-period-drama-with-innovations-that-turnbacktime/
