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: Zee TV is all set to replace its existing 9.30 pm prime time show Qubool Hai with its new magnum opus Ek Tha Raja Ek Thi Rani, which will showcase the lifestyle of royalty in pre-independent India against backdrop of history. Debuting on 27 July, the show will air from Monday to Friday at 9.30 pm.
With this, Qubool Hai will move to 7:30 pm slot, further fortifying the early primetime band.
Zee TV generally spends four to five per cent of the budget of any series on marketing and advertising the show and will do the same this time round too.
Speaking to indiantelevision.com Zee TV business head Pradeep Hejmadi said that while the amount of money being spent on Ek Tha Raja Ek Thi Rani will be more or less the same as in previous programmes, it may be lower percentage-wise as the budget of the show is much higher.
The show is being presented by Kelloggs and is being promoted across all television channels including the Zee network, and in other forms including newspaper advertisements and hoardings.
http://www.indiantelevision.com/television/tv-channels/gecs/zee-tv-slots-pre-independence-period-drama-at-930-pm-150721
With this, Qubool Hai will move to 7:30 pm slot, further fortifying the early primetime band.
Zee TV generally spends four to five per cent of the budget of any series on marketing and advertising the show and will do the same this time round too.
Speaking to indiantelevision.com Zee TV business head Pradeep Hejmadi said that while the amount of money being spent on Ek Tha Raja Ek Thi Rani will be more or less the same as in previous programmes, it may be lower percentage-wise as the budget of the show is much higher.
The show is being presented by Kelloggs and is being promoted across all television channels including the Zee network, and in other forms including newspaper advertisements and hoardings.
http://www.indiantelevision.com/television/tv-channels/gecs/zee-tv-slots-pre-independence-period-drama-at-930-pm-150721
