G.Tamil
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Zee TV, Star India & Network18 cancel TAM subscriptions
By Zeba Warsi
Indiantelevision.com Team
(14 June 2013 8:20 pm)
MUMBAI: Indiantelevision.com was the first to report (TV ratings: Star, Zee, Viacom18, Network18 set to cut the cord on TAM Media this week) that the major broadcast networks were all likely to cancel their subscriptions to TAM Media Research's TV ratings service during the course of this week. Like Multi Screen Media and Times Television Network did, they chose the weekend to do so.
The major three networks: Star India (which runs 33 channels), Network 18 (which runs 13 channels) and Zee Entertainment Enterprises Ltd (which runs 40 channels) have all written into TAM saying no more; they want out. All three broadcasters sent in their letters to TAM today.
With these cancellations, it means all the major Hindi GEC networks have pulled out from TAM's ratings.
"Obviously, the broadcasters have taken a concerted decision to snuff out TAM. They contribute close to 80 per cent of TAM's annual revenues," says a media observer. "It's going to be difficult for TAM to sustain itself. The broadcasters are looking forward to a new regime which truly reflects what viewers are watching under BARC by mid-2014"
By Zeba Warsi
Indiantelevision.com Team
(14 June 2013 8:20 pm)
MUMBAI: Indiantelevision.com was the first to report (TV ratings: Star, Zee, Viacom18, Network18 set to cut the cord on TAM Media this week) that the major broadcast networks were all likely to cancel their subscriptions to TAM Media Research's TV ratings service during the course of this week. Like Multi Screen Media and Times Television Network did, they chose the weekend to do so.
The major three networks: Star India (which runs 33 channels), Network 18 (which runs 13 channels) and Zee Entertainment Enterprises Ltd (which runs 40 channels) have all written into TAM saying no more; they want out. All three broadcasters sent in their letters to TAM today.
With these cancellations, it means all the major Hindi GEC networks have pulled out from TAM's ratings.
"Obviously, the broadcasters have taken a concerted decision to snuff out TAM. They contribute close to 80 per cent of TAM's annual revenues," says a media observer. "It's going to be difficult for TAM to sustain itself. The broadcasters are looking forward to a new regime which truly reflects what viewers are watching under BARC by mid-2014"
