Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
- 8,575
MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has created a broadcast history by finalizing a syndication deal with JKN Global Media Limited Thailand for its home-grown format, Dance India Dance (DID).
It is a known fact that prime-time content in India has been laced with popular international formats, which are regularly imported and licensed by Indian TV channels from international broadcasters, production houses or format owners.
While Indian content being aired or repurposed on TV channels across the world is quite common, this particular syndication deal is a landmark achievement since it’s the very first time that a format created in India has been licensed internationally. The Indian content industry’s contribution to ‘Make in India’, literally.
http://www.indiantelevision.com/television/tv-channels/gecs/zeel-licenses-home-grown-format-did-to-thailands-broadcaster-150409
It is a known fact that prime-time content in India has been laced with popular international formats, which are regularly imported and licensed by Indian TV channels from international broadcasters, production houses or format owners.
While Indian content being aired or repurposed on TV channels across the world is quite common, this particular syndication deal is a landmark achievement since it’s the very first time that a format created in India has been licensed internationally. The Indian content industry’s contribution to ‘Make in India’, literally.
http://www.indiantelevision.com/television/tv-channels/gecs/zeel-licenses-home-grown-format-did-to-thailands-broadcaster-150409
