ZeeQ back with second season of ‘Kahaani Express 2’

[Bishnu15]

MUMBAI: ZeeQ is back with the second season of ‘Kahaani Express’ to reach out to approximately 300,000 students from standards 2 to 7 across the country. ‘Kahani Express’ is a unique storytelling platform giving young India a chance to learn and express themselves. The activity, which will start at the city level targeting 470 schools across 24 cities in the country, will culminate in a national competition to be held in Kolkata in the first week of December. ZeeQ brand head Ashwin Sashital said, “ZeeQ is one of India’s popular kids’ entertainment channels. The channel has always been about learning various life-skills and values in the masti way, making it a fun process for the kids. ‘Kahaani Express’ is yet another such initiative by the channel keeping up to its promise of encouraging fun learning.” This activity is strategically divided into 3 parts, beginning with a school workshop conducted by expert storytellers who will demonstrate story development techniques with the help of specially designed picture panels and other props. It will be followed by city finals where the three best stories from each school will be judged by a jury of literary personalities. A winner per city will go on to participate in the national-level finals to be held in Kolkata. To enhance the reach of the initiative, ZeeQ has planned a marketing campaign encompassing on-air, digital and on-ground promotions. Go Cheese and Cello Pens have come on-board Kahaani Express 2015 as co-powered by sponsors. Monginis is a special partner.

Read more at: ZeeQ back with second season of ‘Kahaani Express 2’ | TelevisionPost.com | TelevisionPost.com :tup

 

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