Dinesh jain
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MUMBAI: In order establish itself as a provider
of ‘clean entertainment but with unlimited masti’,
kids entertainment channel ZeeQ has launched a
TVC that highlights innocent ‘masti’ (fun).
The new TVC seeks to establish the position that
‘masti’ keeps both the body and mind of the
child active.
ZeeQ deputy business head Aparna Bhosle said,
“Our vision is to make ZeeQ India’s best suited
entertainment channel for kids that offers mind-
full content but with endless entertaining masti
and our new TVC conveys just that.”
The TVC showcases four distinct situations in a
kid’s life where masti plays a pivotal role. The
acts show children playing innocent and fun-filled
pranks, such as jumping into the puddle with
friends, playing smart pranks on family members,
etc.
Apart from the on-air telecast of the new
campaign, ZeeQ will also be leveraging their
campaign concept ‘Ham Hain Mastikhor Kids’ on
a 360-degree promotional platform including
digital, radio, on-ground through audience
outreach programmes like contests and other
engagement activities across various cities in
India.
ZeeQ launches TVC highlighting fun | TelevisionPost.com
of ‘clean entertainment but with unlimited masti’,
kids entertainment channel ZeeQ has launched a
TVC that highlights innocent ‘masti’ (fun).
The new TVC seeks to establish the position that
‘masti’ keeps both the body and mind of the
child active.
ZeeQ deputy business head Aparna Bhosle said,
“Our vision is to make ZeeQ India’s best suited
entertainment channel for kids that offers mind-
full content but with endless entertaining masti
and our new TVC conveys just that.”
The TVC showcases four distinct situations in a
kid’s life where masti plays a pivotal role. The
acts show children playing innocent and fun-filled
pranks, such as jumping into the puddle with
friends, playing smart pranks on family members,
etc.
Apart from the on-air telecast of the new
campaign, ZeeQ will also be leveraging their
campaign concept ‘Ham Hain Mastikhor Kids’ on
a 360-degree promotional platform including
digital, radio, on-ground through audience
outreach programmes like contests and other
engagement activities across various cities in
India.
ZeeQ launches TVC highlighting fun | TelevisionPost.com
