Zindagi to launch two original Indian fictions

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Thakur

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Zindagi was launched with a promise to bring content from across continents. After winning the hearts of Indian audiences with stories from Pakistan and Turkey, the channel also introduced its first original content show – ‘Shukriya’. It was a first of its kind non-fiction show that captures the true essence of the channel’s brand philosophy of ‘Jodey Dilon Ko’. Reinforcing its commitment to its viewers in its second year of programming, Zindagi embarks on a new journey with refreshing content for the modern Indian viewer. The channel will soon launch storylines produced in India that break the shackles of age-old stereotypical content that we see on Indian TV. Its original fiction programming line-up includes two shows – ‘Bhaage Re Mann’ and ‘Aadhe Adoore’. The shows are a salute to those who celebrate their life, are in touch with their deeper self, know who they are and are unapologetic about it.

‘Bhaage Re Mann’ is the story about a 39 year old, unmarried, new age woman who has always kept herself from getting tied down by societal norms. While ‘Aadhe Adhoore’, is a story of young woman’s journey to be the perfect wife, bahu and bhabhi and her ability to strike a perfect balance between the emotions she feels and the circumstance she finds herself trapped in. These stories are the modern Indian woman’s take on the problems and issues of life with an underlying mantra – “Follow your heart”.

- See more at:

Zindagi to launch two original Indian fictions | BizAsia Media | The UK's only Asian media news site
 
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