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NEW DELHI: Zindagi, the entertainment channel from the Zee stable, plans to make original programmes in India during the coming year and may also make some programmes, which have a combination of Indian and Pakistani artistes.
Zindagi channel business head Priyanka Datta stressed that every serial has its own priority market and that the marketing budgets for this channel were comparable to any other general entertainment channel (GEC).
Speaking to Indiantelevision.com, Datta said that Zindagi was being touted as the only Hindi premium channel as it got the same kind of ratings that English TV channels get and no Hindi channel in the general entertainment channel commanded those ratings.
Datta claimed that social media and digital platforms are being used actively to market the channel, which has a large following through mails and Twitter.
Speaking on the sidelines of the new seriesWaqt Ne Kiya Kya Haseen Sitam launch, which commenced on 23 March, she said that the series based on a Pakistani novel had been telecast on Pakistan Television in 2010 but Zee TV had acquired its rights for Zindagi. The new offering will be telecast every Monday to Friday, 8 pm onwards.
http://www.indiantelevision.com/television/tv-channels/gecs/zindagi-weaves-pakistani-love-story-around-partition-150324
Zindagi channel business head Priyanka Datta stressed that every serial has its own priority market and that the marketing budgets for this channel were comparable to any other general entertainment channel (GEC).
Speaking to Indiantelevision.com, Datta said that Zindagi was being touted as the only Hindi premium channel as it got the same kind of ratings that English TV channels get and no Hindi channel in the general entertainment channel commanded those ratings.
Datta claimed that social media and digital platforms are being used actively to market the channel, which has a large following through mails and Twitter.
Speaking on the sidelines of the new seriesWaqt Ne Kiya Kya Haseen Sitam launch, which commenced on 23 March, she said that the series based on a Pakistani novel had been telecast on Pakistan Television in 2010 but Zee TV had acquired its rights for Zindagi. The new offering will be telecast every Monday to Friday, 8 pm onwards.
http://www.indiantelevision.com/television/tv-channels/gecs/zindagi-weaves-pakistani-love-story-around-partition-150324
