Tata Play introduces new platform service ‘Tata Play Anime Local’

Direct-to-home (DTH) operator Tata Play has added a new advertising-free service channel called “Tata Play Anime Local”. The main aim of this new service channel is to provide subscribers access to Japanese anime in Hindi, Tamil, and Malayalam languages.

This newly launched service channel can be accessed via TV on channel number 681 and the Tata Play mobile app. It is priced at Rs 2 per day. Tata Play Anime Local is home to popular anime series such as Naruto, Sergeant Keroro, Ninjaboy Rantaro, Naruto Shippuden, Black Clover, Robotan, and many others.

Anime Local on Tata Play will be yet another jewel in our exhaustive offering. The palette for anime content has been growing, and our new service will provide top-notch content to suit that growing appetite. We thank our partner Culver Max Entertainment for putting together this curation for us.

said Pallavi Puri, Tata Play’s Chief Commercial and Content Officer

In today’s world, where innovation drives the evolution of entertainment, anime has emerged as a global sensation and is rapidly growing in India. To meet this growing enthusiasm, we are thrilled to launch ‘Anime Local’ with Tata Play, which aims to revolutionise the anime viewing experience for Indian fans.

said Leena Lele Dutta, Business Head – Sony YAY, (CMEPL)

Tata Play Anime Local is now part of Tata Play’s collection of over 45 entertainment and information value-added services, covering various categories such as entertainment, children, education, local content, and devotion.