JitendraKumar
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Since we have done longer deals with broadcasters, this gives us a good visibility on what kind of inflation and content costs we will incur for the next two to three years. The next major renewal comes in September 2016 with Star India and Zee, followed by IndiaCast in 2017 and Sony in March 2018. While our content cost in FY15 will grow in lower single digits, we expect this to increase in mid-single digits in the next fiscal.
‘RIO strategy worked to keep our content costs under control’ | TelevisionPost.com
‘RIO strategy worked to keep our content costs under control’ | TelevisionPost.com