Since airtel is in advanced talk in acquisition or merger talks with tata play. its right time to discuss the Essential Features of Tata Play, which users want airtel to retain it post merger. Tata Play (formerly tata sky) has been in dth market since 2007 managed to improve its service and increased channels and service. although service quality might have affected , it still manages to provide good services to an extent. due to which it has a loyal fans , and ott competition it tried with...