Kind of service channels which i feel Tata Play and other operators should work on adding
- For Classic Cartoons
- Anime Series
- Classic Hollywood Movies
- International Language Cinema and TV Shows (provide original audio feed and english audio feed for watching dubbed version and have english subtitles)
- Infotainment (for airing shows from historical, biographies , investigation etc which r aired less on regular channels)
- localised region/language specific content service channels catering to audience from Haryana, Rajasthan, Uttrakhand, North East States and other languages/states which still do not have such channels)
- Cable type movie, music, devotional channels which r provided free across various DPO bouquets as well as thru Free Top Ups
- Tie up with Amazon Prime Video, Fancode and even International Partners to bring to audience live sporting action of different sports events whose TV Broadcast Rights remain unsold.
- Bring in more international channels from different genres as service channels thru exclusively partnership or maybe their content on a single service channel
- Tie up with major OTT platforms and even youtube to bring in SVoD service channels which airs their select content including original web series or movies which shall help reach out to wider audience thus creating more revenue for both Operator + OTT platform and create more awareness, interest among viewers to subscribe to OTT platform plans
- provide popular radio stations AIR + Private (Indian + International) via their DTH /Cable TV Platform as these days most radio stations r available thru satellite mode and can be downlinked just like TV Channels
Just like broadcasters, DTH/Cable TV operators too need to think out of the box, reinvent, innovate which shall help in attracting audience/customers towards its platform otherwise if less interesting or regular conventional things are being provided to the audience then it will gradually lose interest in continuing with their DTH / Cable TV subscription . Operators need to come up with strategy to help expand its traditional as well as new age audience base