I don't know who is managing Star India Operations. They have totally gone mad. Just for the sake of a few graphics they are launching so many channels. I think an average sports viewer in India who understands football, or cricket or any other sports will be able to understand English graphics. They can add multiple audio feeds to Star Sports 3. There's no point in launching a separate channel for each of the 18 languages.
Good to see TEN 3 & TEN 4 from ZEEL, although only 1 extra channel could have done well for them.