jayanji
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MUMBAI: Three leading direct-to-home (DTH) operators are in talks to form a joint venture that will seek to reduce their content costs and demand higher carriage from the broadcasters. Dish TV, Videocon d2h and Airtel Digital TV are in discussions to set up a JV where they will have equal stakes, according to a source familiar with the development. The broad intent of the three DTH companies is to have a structure similar to the channel distribution companies. This will allow them muscle power to negotiate with the broadcasters on content and carriage deals. “We are in talks with two other DTH companies to form a JV that will work on content and carriage agreements with broadcasters. The idea is to float a combined entity with equal stakes of the three partners,” Dish TV chief executive officer R C Venkateish told TelevisionPost.com. Venkateish, however, declined to divulge the names of the two partners with whom Dish TV is in talks. Videocon d2h CEO Anil Khera and Airtel Digital TV CEO Shashi Arora were not available for their comments.
Read more at: 3 DTH operators in talks to form JV for content and carriage | TelevisionPost.com | TelevisionPost.com
Read more at: 3 DTH operators in talks to form JV for content and carriage | TelevisionPost.com | TelevisionPost.com