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http://www.exchange4media.mobi/tv/9x-media-in-talks-to-sell-out_62952.html
Industry insiders indicate that 9X Media is in the
midst of sell – out discussions with two networks
currently.
New Silk Route Advisors (NSR) which is private
equity fund holds around 80 % in 9X Media, while
Pradeep Guha Managing Director holds 15 %
stake currently.
In 2013 NSR had announced its plans to sell – off
9XMedia, and was said to be in talks with
‘ strategic investors’.
According to Industry insiders one of the
networks’ in talks with 9XMedia include a global
television network which was recently rebranded.
The other is an Indian group that recently forayed
into film distribution last year.
9XMedia’s current bouquet of channels includes,
9XM (Bollywood music), 9X Jhakaas (Marathi
music), 9XO (International music), 9X Tashan
(Punjabi music) and 9X Jalwa (retro
bollywood music).
“Since 9XM is majorly held by a private equity, by
definition there has to be an exit at some point. At
the right time, we will let you know. For the time
being, no comment.” Said a company
spokesperson when exchange4media reached
out to them on the matter.
The music TV network was launched as INX
Media in 2007 by former STAR India CEO Peter
Mukerjea. It was then renamed as 9XMedia with a
focus on Music.
Industry insiders indicate that 9X Media is in the
midst of sell – out discussions with two networks
currently.
New Silk Route Advisors (NSR) which is private
equity fund holds around 80 % in 9X Media, while
Pradeep Guha Managing Director holds 15 %
stake currently.
In 2013 NSR had announced its plans to sell – off
9XMedia, and was said to be in talks with
‘ strategic investors’.
According to Industry insiders one of the
networks’ in talks with 9XMedia include a global
television network which was recently rebranded.
The other is an Indian group that recently forayed
into film distribution last year.
9XMedia’s current bouquet of channels includes,
9XM (Bollywood music), 9X Jhakaas (Marathi
music), 9XO (International music), 9X Tashan
(Punjabi music) and 9X Jalwa (retro
bollywood music).
“Since 9XM is majorly held by a private equity, by
definition there has to be an exit at some point. At
the right time, we will let you know. For the time
being, no comment.” Said a company
spokesperson when exchange4media reached
out to them on the matter.
The music TV network was launched as INX
Media in 2007 by former STAR India CEO Peter
Mukerjea. It was then renamed as 9XMedia with a
focus on Music.
