Aalami Sahara is now Aalami Samay

[mmadhankumar]

It was launched three years ago but came to a standstill barely months after coming into existence. However, with an experienced new editor Syed Faisal Ali coming on board fifteen months ago, Aalami Sahara, Sahara Samay’s Urdu news channel, decided to give it shot in the arm.

For starters, the entire network dropped the name ‘Sahara’ from its channels, changing the earlier Aalami Sahara to the new Aalami Samay.

In a bid to refresh its content and reach out to more Urdu speaking people, six more bureaus in Mumbai, Bengaluru, Kolkata, Lucknow, Patna and Hyderabad were added to the previous two in Delhi and Srinagar.

The hunt for good journalists fluent in reading and writing Urdu has been on for the past three to four months. “There are not many people who are from an Urdu background and even if they are, they are not happy to work in an Urdu channel,” says Faisal Ali.

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