Logo is very bad...They should have chosen two colors in contrast, not to dark colours simultneously..
It is irritating to the eyes.Moreover, the new bands consume very much screen space.
MUMBAI: ABP News Network’s flagship Hindi news channel ABP News has changed the colour scheme of its logo to red and yellow from the blue and white that has been its signature colour since its launch.
The network had kept the blue and white colour scheme intact even when it had renamed the channel ABP News.
The new colour scheme of ABP News is the same as that of ABP News Network’s other channels, namely ABP Majha, ABP Ananda and ABP Asmita, thus bringing uniformity among the channels.
The news channel has also changed its tagline to ‘ABP News rakhega har khabar par pakad’, which means that ABP News will have a grip on every news. Its earlier tagline was ‘Aapko rakhe aage’, meaning keeping viewers ahead.
In a statement, the channel said that the colours draw from the lineage of ABP, one of the most respected media institutions in the country. They reinforce the company’s commitment to a fair, unbiased and open culture. Red signifies passion and determination to put viewers first, while yellow is the colour of intellect and aspiration.