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Amagi Media Labs, a pioneer of geo-targeted TV advertising, has tied up with Tata Sky to air targeted TV ads on the DTH platform. The option has been made available from the first week of December for Times Now, IBN7, India TV, and UTV Movies.
Elaborating on how such a partnership will benefit their clientele, LS Krishnan, Business Head, Amagi Media Labs said, “Tata Sky has over 10 million subscribers and has a premium customer base, which is one of the reasons we felt that this offering will be attractive to high-end brands. Existing advertisers, apart from some of the geographies that they opt for, could add on the Tata Sky skew to their base plans. This will give them a total coverage of the geography that they take, that is, analogue plus digital, in addition to Tata Sky DTH subscriber base across India. Of course, the same option is available to the new advertisers too.”
The service has been rolled out simultaneously across India. The tech media company presently provides targeting options across 103 cities in 22 states, reaching over 200 million people. With this tie-up, the service will enable brands to reach out to more than 250 million people. Their content bouquet currently includes Times Now, IBN7, India TV, CNBC Awaaz, UTV Movies, Zoom TV, Udaya Movies, Udaya Music, Maa TV and Maa Movies.
Read More: Amagi unveils tie-up with Tata Sky
Amagi Media Labs, a pioneer of geo-targeted TV advertising, has tied up with Tata Sky to air targeted TV ads on the DTH platform. The option has been made available from the first week of December for Times Now, IBN7, India TV, and UTV Movies.
Elaborating on how such a partnership will benefit their clientele, LS Krishnan, Business Head, Amagi Media Labs said, “Tata Sky has over 10 million subscribers and has a premium customer base, which is one of the reasons we felt that this offering will be attractive to high-end brands. Existing advertisers, apart from some of the geographies that they opt for, could add on the Tata Sky skew to their base plans. This will give them a total coverage of the geography that they take, that is, analogue plus digital, in addition to Tata Sky DTH subscriber base across India. Of course, the same option is available to the new advertisers too.”
The service has been rolled out simultaneously across India. The tech media company presently provides targeting options across 103 cities in 22 states, reaching over 200 million people. With this tie-up, the service will enable brands to reach out to more than 250 million people. Their content bouquet currently includes Times Now, IBN7, India TV, CNBC Awaaz, UTV Movies, Zoom TV, Udaya Movies, Udaya Music, Maa TV and Maa Movies.
Read More: Amagi unveils tie-up with Tata Sky
