Assam’s Prag News aims for better distribution, content tie up

[Dileep Kumar]

KOLKATA: The north eastern region of the country has been an ignored lot. And it is not just the people, who are asking for attention, but the channels as well that are now vying for more visibility.

One such channel is Assam-based Prag News, a 24x7 satellite News channel, which is looking at pan-India presence. The channel has signed a deal with direct to home (DTH) operator Tata Sky to further enhance its distribution in other parts of the country.

“We have already signed the deal with Tata Sky and as soon as the operator finds the bandwidth, Prag News will be included on the platform,” informs Prag News chairman and managing director Sanjive Narain.

The News channel which is already available on Airtel Digital TV and Dish TV is also in talks with other DTH operators to ensure better reach. “We will disclose the information about the other players once the deal is finalised,” he adds.

“It will be a win-win situation for any DTH player if it ties up with Prag News. The arrangement will also benefit the Assamese viewers of the platform,” opines Vinod Jhaveri of VKJ Advisory Services.

The channel also enjoys a good reach in cable TV homes, across the country. While it is being distributed across the country via multi system operator SitiCable, in parts of Bihar it is distributed through Darsh Network, in J&K by 7 Sea, in Punjab with FastWay and in West Bengal via CTVN.
Prag News, one of the oldest local news channels of the north east region which was launched in 2000 and operates out of Guwahati, has other plans as well. Taking cue from the tie-up between Times Now and Guwahati based News Live during Lok Sabha election, Prag News is also looking at content tie-up opportunity with a national News broadcaster.

“Nothing has been finalised as yet on this front,” informs Narain.
Post Assam chief minister Tarun Gogoi’s decision to step down after his defeat in the general elections and BJP-led government deciding to monitor the states closely, the region has become a hub of new.

“Mainstream media especially TV has always ignored the north east. While clubbing all stories under the section ‘North East’ is an easy way out for channels, it is completely unfair to the people there. It is good to know that local channels like Prag News are looking for content tie-ups. If this happens, we can hope to see substantial increase in coverage from different states of north east in the media space,” says a Kolkata based television expert.

The channel is currently available across Assam and other north-east states and enjoys a viewership of over 10 million.

Assam’s Prag News aims for better distribution, content tie up | Indian Television Dot Com

 

[Deepu]

“We have already signed the deal with Tata Sky and as soon as the operator finds the bandwidth, Prag News will be included on the platform,” informs Prag News chairman and managing director Sanjive Narain.

So, this confirms Tata Sky is having bandwidth problem. But since the deal is done we might see this channel soon on TS

 

[Rushil]

“We have already signed the deal with Tata Sky and as soon as the operator finds the bandwidth, Prag News will be included on the platform,” informs Prag News chairman and managing director Sanjive Narain.

So, this confirms Tata Sky is having bandwidth problem. But since the deal is done we might see this channel soon on TS

its means tata sky will soon get more bandwidth :sp

 

[dino29]

Then be ready to wait forever, tata sky signed deals with disney junior, nick junior and many oter channels before their launch but added it after 18 months. Kappa TV had signed deal with tata sky in early 2013 and tata sky told that they will add the channels by september but did not do so then they told them tat they will add it by march 2014 and didn't do so.

Its high time that all (Except fanboys of tata sky ) accept the fact that tata sky intentionally doesn't want to add new channels. Their strategy is to wait for many years ten add few channels and then remain silent for few more years/months. This is evident as to why they stopped MPEG4 Migration wven after giving July 214 deadline and have also not shown intention to get GSAT10 TPs', its ate only DTH operator which has not added new transponder since inception, now don't tell me that tata sky is not at fault as other DTH ops have added many transponders in past years

 

[Rushil]

Then be ready to wait forever, tata sky signed deals with disney junior, nick junior and many oter channels before their launch but added it after 18 months. Kappa TV had signed deal with tata sky in early 2013 and tata sky told that they will add the channels by september but did not do so then they told them tat they will add it by march 2014 and didn't do so.

Its high time that all (Except fanboys of tata sky ) accept the fact that tata sky intentionally doesn't want to add new channels. Their strategy is to wait for many years ten add few channels and then remain silent for few more years/months. This is evident as to why they stopped MPEG4 Migration wven after giving July 214 deadline and have also not shown intention to get GSAT10 TPs', its ate only DTH operator which has not added new transponder since inception, now don't tell me that tata sky is not at fault as other DTH ops have added many transponders in past years

d2h is best tata sky is waste :wall

now happy

 

[dinesh19]

yes.d2h is best..tatasky is worst dth in the india..no no..in the world..no no..in the universe....

 

[Rushil]

yes.d2h is best..tatasky is worst dth in the india..no no..in the world..no no..in the universe....

and all 13.5 million tata sky subscribers are biggest fools who are using it u:-/

 

[JitendraKumar]

yes.d2h is best..tatasky is worst dth in the india..no no..in the world..no no..in the universe....

 

[Anirudha]

This is the height of how peoples are sensible about TATA(SKY that guy purposely say something and defame TATA(SKY and instead of avoiding that we start showing are emotions in this thread.

 

[dino29]

Arre bhai, if u have no answers then stop blabbering. I am not a fan boy of any dth like u. I have criticized videocon d2h many times not only here but on other social media platforms.

If u do not have courage to hear the truth then no one can help u