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Doordarshan eyes tie-up to share content through Free Dish

Basil

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Public broadcaster Doordarshan (DD) is exploring tying up with so-called over-the-top (OTT) platforms for sharing their content through its Free Dish, India’s only free direct-to-home (DTH) satellite TV service, people aware of the development said.

“DD has the largest rural reach while OTT platforms are largely urban. It’s a win-win for both. Our viewers will get contemporary entertainment and they get rural reach, which is their future market,” the official said.

Doordarshan eyes tie-up to share content through Free Dish
 
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