Thakur
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Audioboom, the leading spoken‐word audio on‐demand platform, will launch in India in partnership with Eros International’s over-the-top (OTT) platform ErosNow.
The two companies have signed binding heads of terms that equip ErosNow’s registered users with access to exclusive Audioboom local and global podcasts and entertainment, comedy, sports, news & current affairs content.
Due to the partnership, ErosNow users will be able to personalise their own listening experience within the ErosNow app, with access to music and spoken-word audio on‐demand as well as films and TV shows.
Eros will provide Audioboom with access to the very best of Bollywood acting talent for the creation and distribution of exclusive spoken‐word audio content for the Indian market and beyond.
A key element of the proposed partnership will see Audioboom responsible for all audio content curation (music and spoken-word content), ad sales and ad campaign delivery within the audio section of the ErosNow mobile and web applications.
The parties will operate an advertising revenue share arrangement.
Pending the signing of a long-form agreement, the parties will work together closely around technical integration and ad sales implementation.
Audioboom CEO Rob Proctor commented, “I am excited to be partnering with Eros and continue our global expansion with the leading entertainment company in India.
We are delighted to bring Audioboom’s extensive audio content to Eros’ massive audience, and to be creating high‐quality audio with some of Eros’ biggest Bollywood stars.
The opportunity to create highly sought-after, on‐demand audio, along with the potential revenue opportunities that this brings, gives us significant first-mover advantage in this very important and lucrative market.”
Read more at: http://www.televisionpost.com/technology/audioboom-partners-erosnow-to-launch-in-india/ | TelevisionPost.com
The two companies have signed binding heads of terms that equip ErosNow’s registered users with access to exclusive Audioboom local and global podcasts and entertainment, comedy, sports, news & current affairs content.
Due to the partnership, ErosNow users will be able to personalise their own listening experience within the ErosNow app, with access to music and spoken-word audio on‐demand as well as films and TV shows.
Eros will provide Audioboom with access to the very best of Bollywood acting talent for the creation and distribution of exclusive spoken‐word audio content for the Indian market and beyond.
A key element of the proposed partnership will see Audioboom responsible for all audio content curation (music and spoken-word content), ad sales and ad campaign delivery within the audio section of the ErosNow mobile and web applications.
The parties will operate an advertising revenue share arrangement.
Pending the signing of a long-form agreement, the parties will work together closely around technical integration and ad sales implementation.
Audioboom CEO Rob Proctor commented, “I am excited to be partnering with Eros and continue our global expansion with the leading entertainment company in India.
We are delighted to bring Audioboom’s extensive audio content to Eros’ massive audience, and to be creating high‐quality audio with some of Eros’ biggest Bollywood stars.
The opportunity to create highly sought-after, on‐demand audio, along with the potential revenue opportunities that this brings, gives us significant first-mover advantage in this very important and lucrative market.”
Read more at: http://www.televisionpost.com/technology/audioboom-partners-erosnow-to-launch-in-india/ | TelevisionPost.com
