Balaji Telefilms plans to launch its OTT platform ALT in Q4 of FY16 Read more at: ht

[Vivek.d2h]

MUMBAI: TV and film content production studio Balaji Telefilms plans to launch its over-the-top (OTT) service under ‘ALT’ brand towards the exit quarter of the current financial year. The OTT business will be housed under ALT Digital. As per the plan, the ALT mobile app and website will launch in the fourth quarter of the current financial year, while tech development, content production, promo launch, pre-launch marketing and beta launch will happen in the third quarter. The company’s board recently approved a proposal to raise Rs 250 crore (Rs 2.5 billion). As reported by TelevisionPost.com, the production house intends to invest Rs 250 crore (Rs 2.5 billion) in the OTT platform. While technology will consume around Rs 50 crore (Rs 500 million), content creation and marketing will take away 75 per cent of the investment. Balaji Telefilms plans to build a scalable and profitable direct-to-consumer (D2C) business by offering diverse original content. The company believes that digital B2C will become the company’s core business in future. With the audience rapidly moving towards non-traditional media like mobile and other connected devices, the company sees a good opportunity in launching its own OTT platform.

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