BARC expands viewer measurement footprint with 59,000 Bar-O-meters

[DreamDTH]

The move to increase meter count is seen as a response to calls from various sectors of the industry to expand the BARC panel size, capturing precise TV viewership data from both urban and rural areas.

BARC expands viewer measurement footprint with 59,000 Bar-O-meters

 

[Aksgr]

59,000 *4 = 236k viewers reached

Total tv viewers in india is 900 Million

So just 0.026 percent of data they collect and called accurate.

Just wow

 

[Kiran Visal]

Has anyone see Bar-O-meters?

 

[Raju lal]

If a universal tracking software is installed in all STBs of all providers then it can give the accurate viewership data.

 

[KGF]

In this age, BARC is outdated.

 

[Shark]

BARC should release Genre wise TRP data again.

If a universal tracking software is installed in all STBs of all providers then it can give the accurate viewership data.

Don't know about free dish box but Pay boxes tracks our seen channels. In Dish TV, I have seen Most Watched section which tells us about the channels we have watched the most.