BARC India Ratings:week 28(2020)

  • Thread starter amty
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With fresh content back on air, the channel has consolidated its leadership in PHGEC with a sharp growth from 218 GRP to 246 GRP, adding a 48% viewership gap with the nearest competition. It is evident that viewers are excited to have their favorite shows back, as the channel’s weekly reach has grown from 66 Mn to 71 Mn. With the weekday primetime growing by 13% and Hotstar watch time by 30%, Star Plus current market share stands at 28%
Since 2019, only 3 shows have launched at 2+ TVR, of which 2 belong to Star Plus (Yeh Rishtey Hain Pyaar Ke and Yehh Jadu Hai Jinn Ka). Anupamaa launched at 2.1 TVR, becoming the slot leader in its first week, watched by 20 Mn viewers.

Viewers show their love for Star Plus as the channel surges to No. 1 with fresh content
 
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