Thakur
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MUMBAI: The industry led TV ratings agency
BARC India has announced its new logo and
brand visual identity that has a tinge of
inspiration from the famous 3-D combination
puzzle that everyone has a kid loves to play-
the Rubik’s cube.
“The new logo and brand visual identity,
inspired from the Rubik’s Cube for solving the
structural problem of moving the parts
independently without the entire mechanism
falling apart, now looks like an intelligent
puzzle waiting to be solved!” states the
company through a release.
Designed by Famous Advertising, the logo aims
to engage every customer with robust,
intelligent, solid, comprehensive, accurate,
reliable, transparent and accountable
processes and possibilities.
Says BARC India CEO Partho Dasgupta, “It’s the
process of solving the puzzle which adds to the
excitement and challenge of finally getting it
right. Which is exactly what we want our new
brand identity to reflect. The idea is to enjoy
every milestone in creating history while in the
process of designing, commissioning,
supervising and owning India’s Broadcast
Audience Measurement System, which
unarguably will be globally the largest and
most modern system. BARC introduces new logo | Indian Television Dot Com
BARC India has announced its new logo and
brand visual identity that has a tinge of
inspiration from the famous 3-D combination
puzzle that everyone has a kid loves to play-
the Rubik’s cube.
“The new logo and brand visual identity,
inspired from the Rubik’s Cube for solving the
structural problem of moving the parts
independently without the entire mechanism
falling apart, now looks like an intelligent
puzzle waiting to be solved!” states the
company through a release.
Designed by Famous Advertising, the logo aims
to engage every customer with robust,
intelligent, solid, comprehensive, accurate,
reliable, transparent and accountable
processes and possibilities.
Says BARC India CEO Partho Dasgupta, “It’s the
process of solving the puzzle which adds to the
excitement and challenge of finally getting it
right. Which is exactly what we want our new
brand identity to reflect. The idea is to enjoy
every milestone in creating history while in the
process of designing, commissioning,
supervising and owning India’s Broadcast
Audience Measurement System, which
unarguably will be globally the largest and
most modern system. BARC introduces new logo | Indian Television Dot Com
