BARC Ratings of Hindi GEC for week 5 of 2016

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Star Plus, Colors and Life OK see rise in viewership, while Zee TV and SAB TV see a decline. Sony Entertainment Television is back in top 10 club...


In week 5 of BARC Impressions, Star Plus, Colors and Life Ok saw an increase in viewership. Zee TV and SAB TV witnessed a decline, while Sony Entertainment Television gained viewership to come back into the top 10 club. Star Plus retained its No. 1 position.

According to select data shared by BARC India for Week 5 for Hindi general entertainment channels (January 30 – February 5) {HSM: NCCS All: 4+ Individuals: BARC India base – All India (U+R), Impressions (000s)}, Star Plus witnessed 724223 Impressions, a rise from last week’s 711598.

Colors is at No. 2 with 713106, a rise from last week’s 702727.

Zee TV retains the No. 3 position with 684106 Impressions, a decline from last week’s 692249.

Life OK is at No. 4 with 425211 Impressions compared to last week’s 411480.

Sony Entertainment Television is at No. 5 with 338638 Impressions.

SAB TV slipped to No. 6 with 334730 Impressions (last week 341472).

FTA channels

Significantly, all the top FTA channels saw significant drop in viewership in Week 5.

Zee Anmol is at No. 1 with 540883 Impressions, despite a substantial decline from last week’s 665127.

Star Utsav is at No. 2 with 355093 (last week 487280).

Sony Pal is at No. 3 with 330874 Impressions (last week 420179).

Rishtey is at No. 4 with 289121, a steep fall from last week’s 416858.



Top 5 programmes in Hindi GECs

As per select data HSM: NCCS All: Prime Time (1800 – 2330 hrs): 4+ Individuals: BARC India base – All India (U+R), Colors’ Naagin remains the most viewed show with 19573 Impressions (last week 19133).

Zee TV’s Kumkum Bhagya is at No. 2 with 14587 Impressions (last week 15554).

Star Plus’ Saath Nibhaana Saathiya is at No. 3 with 13003 Impressions (last week 12095).

Colors’ Sasural Simar Ka is at No. 4 with 12716 (last week 11689).

Star Plus’ Ye Hai Mohabbatein beat Zee TV’s Jamai Raja to come back to the top five with 10956 Impressions.


Link- GEC Watch: Star Plus retains No. 1 position | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.

Link- TV audience measurement data collection - BARC India
 
Sony TV is now active after Filmfare.
Now SONY is on 5th position whereas last week it was not at even in the TOP 10 LIST of Week 4.
 
dreamteam said:
Sony TV is now active after Filmfare.
Now SONY is on 5th position whereas last week it was not at even in the TOP 10 LIST of Week 4.

Because this time the List of FTA channels and Paid Channels is different
Last time both were in the same list
 
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