Discussion BARC Ratings Week 49 (2020)

[KAR]

Star is India's Most Watched Network.​

Across Genres (All Platforms)
4 STAR Channels Continues to Rule in TOP 5 Where StarUstav continues to Be India's Most Watched TV Channel.
Across Genres (PAY Platform)
3 Star India Flagship Channels (StarPlus,Vijay,Maa) has been present in TOP 5
Across Genres (FREE Platform)
In FTA Segment StarUstav Continues To Dominate.
Coming TO Hindi Market:-
In Hindi GEC (All Platforms)
StarUstav & StarPlus Continues To Be at 1st & 2nd position respectively.
In Hindi GEC (PAY Platform)
StarPlus Continues Be India's #1 PAY Hindi GEC
Shows like Imlie,GHKPM has proved to be major Hits for the channel, & have so much in store coming future.
In Hindi GEC (Free Platform)
StarUstav Continues To Rule.
Coming To Hindi Movies Segment:-
In Hindi Movies (All Platforms)
Star's India Flagship Channel StarGold is at 3rd Position.
In Hindi Movies (PAY Platform)
StarGold & StarGold 2 is at 2nd & 4th Position Respectively.
After Rebrand Of StarGold, it continuously ruled every weak but then Star Team spoiled that Position by their own foolishness. They're acquiring so many movies from different production houses but can't they just have a proper scheduling?
The competitive are losing "many movies" but still that doesn't bother their Position, because of Promotions & ofcourse good scheduling.
Coming To English Entertainment & Movies:-
StarWorld is at 3rd Position & Disney International HD is out of TOP 5.
StarMovies has shrink to 4th Position.
I don't blame Audience Here, other competitor channels are worth to watch. Star Has Spolied Their English Cluster Of Channels. Without Any Promotions, Without a Proper Scheduling/ Repeating Multiple Title Again & Again & OFCOURSE using 20 Years Old Graphics. YouKnow Star's Parent Company Rules TV Network share in USA - They have so many Iconic Shows in the Library, Why they're not using it?
They can't hold a stable Position here?
Star needs to get Ready To Pack Their Bags To Exit English Entertainment & Movies Section!
Coming To Regional Entertainment:-
In Bangla Market StarJalsha Continues To Rule & sister Channel StarJalsha Movies Continues to be At 3rd Position.
In Malayalam Market Asianet Continues To Rule.
In Telugu Market StarMaa Continues To Rule.
In Marathi Market StarPravah has Conquered Whole Maharashtra where they're Ruling Across All Platforms including PAY.
In Tamil Market StarVijay & StarVijay Super Continues To Be At 2nd & 5th Position Respectively.
In Kannada Market StarSuvarna Continues To Be at 3rd Position.
In Infotainment Section National Geographic Continues To Be At 2nd Position Although NatGeo Wild has been shrink to 5th Position.
ONLY THING HERE needed to improve it's ratings is to promote NatGeo Programming Heavily Across Star Network, i have seen the Twitter Account Where NatGeo Team is doing a great job promoting the programs but it should also reflect on Instagram & Most Importantly FB.
In Lifestyle Genre FOX Life continues To 4th Position. So here as we all know in upcoming weeks It will be rebranded to StarLife.
(internationally & it would be followed in India as well) So only thing here they have to do is Promoting The Stuff On Social Media & Across Network so that before rebranding FOXLife get a stable Position then Play with Content & Maybe create Original Indian Lifestyle Programming As Well.
In Kids Cluster Hungama is at 2nd Position, kinda satisfied, just make that channel full of Anime (although not only shinchan, acquire more stuff)
Disney Channels needs a attention, although internationally DisneyChannels are shutting down but i don't see here it's gonna happen because kids in india are still attached to TV sets. Disney Channels needs to bring latest shows from USA & in weekends show the old original programming of indian ORIGINALS like The Suite Life of Karan & Kabir, Best Of Luck Nikki, Oye Jassie & they can also air old kids shows of StarPlus.

 

[JollyLNB]

Disney Channels needs to bring latest shows from USA & in weekends show the old original programming of indian ORIGINALS like The Suite Life of Karan & Kabir, Best Of Luck Nikki, Oye Jassie & they can also air old kids shows of StarPlus.

For this last point in particular, there is massive demand for Best of Luck Nikki and Oye Jassie on YouTube. Of course, it is preposterous to expect any of these to be renewed on TV for new seasons since its actors have moved on, but Disney HD (whenever it launches) should show the old episodes of these popular shows.

StarMovies has shrink to 4th Position.
I don't blame Audience Here, other competitor channels are worth to watch. Star Has Spolied Their English Cluster Of Channels. Without Any Promotions, Without a Proper Scheduling/ Repeating Multiple Title Again & Again & OFCOURSE using 20 Years Old Graphics. YouKnow Star's Parent Company Rules TV Network share in USA - They have so many Iconic Shows in the Library, Why they're not using it?
They can't hold a stable Position here?
Star needs to get Ready To Pack Their Bags To Exit English Entertainment & Movies Section!

A far superior channel in the programming and graphics department, HBO, ceased broadcasting a day ago. But Star Movies is only making things more difficult for itself by not adapting with the times. And what about Star Movies Select and SWP HD? Are they even worth running any more?

 

[PowerStar]

Sun Bangla came in 4th Position for the first time. Congratulations Sun Bangla

I think it's second time,not first.
I am sure that it's not first time

 

[veer32564]

I think it's second time,not first.

3rd or 4th time. But yes it regained. Last 2 weeks, it was pushed to 5th position. This week, it's 3 new shows helped further in increasing it's AMA.