BARC TRP Data | Week 19

[dino29]

I think 4k ones. Not sure.

Guess premium homes or OTT/Digital viewership

 

[Rajpatil98]

What is this premium panel?

At the bottom they clearly mentioned

 

[Aksgr]

At the bottom they clearly mentioned

Is it HD boxes

 

[Rajpatil98]

Is it HD boxes

According to the BARC, it is a product that caters to audience measurement solutions exclusively for premium homes. PrimaVU was launched by BARC India to meet the demands of the industry to measure what premium homes watch.
The PrimaVU universe consists of the top 3% of the socio-economic strata in the six megacities of the country. A household is defined as a premium home when it meets the following criteria set by the industry: they need to qualify as a NCCS A1 home, they must own a home with minimum three rooms as well as a kitchen, the home needs to have centralized or AC in 2 rooms, the household must own a laptop/desktop or smartphone/tablet, they must have a private car or own a 4-wheeler worth 10 lakhs or more and finally, they must have travelled to a premium holiday destinations.

Source- BARC India launches PrimaVU to measure premium homes viewership patterns - ET BrandEquity

Hope it helps you to understand what is PrimaVu audience
And about ur questions it doesnt mean only HD boxes it consist of both SD+HD.