Sun Network, Star India rule channels and programmes ratings in South India
The Sun Network’s channels were the most watched channels across the four South Indian languages for the first eight weeks of 2017 (Saturday, 30 December 2016 to Friday 24 March 2017).
This paper must be read with a caveat: It deals only with the players present in BARC’s top 5 lists of channels per week and programmes per week for each language. The sums/percentages of other genres/players’ ratings or Impressions (000s) Sums other than those indicated in BARC’s top 10 lists of channels and programmes have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher. Further, Combined Total Impressions mentioned in this paper means the sum of all the Impressions (000s) Sums for all the weeks under consideration of a network, channel and/or programme/s.
Statistical analysis of Broadcast Audience Research Council (BARC) data for Top 5 Channels for the four South Indian regional channels shows that 8 Networks/affiliates/channels represented by their respective channels across the four South Indian languages shared the top five positions per week for the first eight weeks of 2017. The four languages are Tamil, Telugu, Kannada and Malayalam. Channels such as ETV have been included in the Network 18 network by the author.
BARC data that has been referred to inthis paper is for weeks 1 to 8 of 2017 is (U+R) : NCCS All : 2+ Individuals for the following markets: Karnataka; Kerala; Tamil Nadu/ Puducherry; and AP/ Telangana
If all the channels of a network were present in the top 5 channels list for each of the four languages, that network’s frequency of appearance in the list would be 160 for the first 8 weeks of 2017 period. In order of frequency of presence of their respective channels in the top 5 lists and the total weekly impressions across all the eight weeks of the four main networks were:
(1) The Sun Network (frequency 59, Combined Weekly Impressions 1,89,24,315 (000s) Sums). The Sun Network’s television channels in all the four Southern markets found a place in the top 5 lists for weeks 1 to 8 of 2017.
(2) Star India (frequency 37,Combined Weekly Impressions 94,10,831 (000s) Sums). Star India’s television channels in all the four Southern markets found a place in the top 5 lists for weeks 1 to 8 of 2017.
(3) Zeel(Frequency 24, Combined Weekly Impressions 70,47,165(000s) Sums). Zeel’s television channels in three of the four Southern markets found a place in the top 5 lists for weeks 1 to 8 of 2017. Its channels were absent from the lists for the Kerala market
(4) Network 18 (frequency 16, Combined Weekly Impressions 59,16,540 (000s) Sums). Network 18’s television channels in two of the four Southern markets found a place in the top 5 lists for weeks 1 to 8 of 2017. Its channels were absent from the lists for the Kerala market.
The other networks whose channels found a place in the top 5 lists for weeks 1 to 8 of 2017 wereMalayalaManorama (Kerala market); Flowers TV (Kerala market); Polimer(TN/ Puducherry market); Jaya TV (TN/ Puducherry market).
The Sun Network’s and Star India’s channels were present in all of the Top 5 channels list across the four languages for all the first 8 weeks of 2017.
Sun Network, Star India rule channels and programmes ratings in South India | Indian Television Dot Com
