Breaking BARC will cease publishing weekly individual ratings for all news channels

[Abhinav]

 

[The Lonelier Island]

Knew the day when these TRP rackets got caught busted.

 

[KGF]

BARC should be shut down. No need for such an agency which only measures 40,000+ homes in the whole of India when all STBs can be tweaked to send which channels any home is watching for accurate ratings.

 

[Abhinav]

BARC should be shut down. No need for such an agency which only measures 40,000+ homes in the whole of India when all STBs can be tweaked to send which channels any home is watching for accurate ratings.

Government had proposed the same earlier but it raised serious privacy concerns

If the chip is to capture qualitative data across age groups and socio-economic segments, each set-top box will have to be equipped with a unique identifier, which is rather similar to inviting the government into living rooms to watch which households and family members are watching what at any given time. Concerns over privacy are bound to be expressed.

Chip in TV set-top boxes: Why govt wants ‘accurate’ viewership data

 

[KGF]

Government had proposed the same earlier but it raised serious privacy concerns

Chip in TV set-top boxes: Why govt wants ‘accurate’ viewership data

It can be mitigated by only sending the broad strokes of the data. Still a lot better than the current setup where only 44,000 homes decide what India watches and with tampering.

 

[yashwanth05852]

Only news channels or all channels ratings?

https://twitter.com/x/status/1316637975619362816

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