Dishum Broadcasting’s free-to-air (FTA) Bhojpuri general entertainment channel Dishum, which went on air on 15 August, has inked distribution deals with leading direct-to-home (DTH) and cable TV platforms including Tata Sky, Airtel Digital TV, DEN Networks UP, Siti Maurya and Darsh Digital.
The channel is targeted at 20 crore Bhojpuri speakers spread across Eastern UP, Bihar, Jharkhand, Delhi and Mumbai.
As reported earlier, Dishum, which is targeting a reach of 65 million cable & satellite (C&S) homes, will be available on all major distribution platforms barring free DTH platform DD Freedish.
The channel will have a mix of fiction, non-fiction and movie content. There will also be a dedicated slot for kids.
Dishum will have original content from 6-10 pm while afternoon slots will have movies. Morning slots will be reserved for mythology content, which is extremely popular in that belt. Featuring live-action content, the kids band will be aired early evening.
Bhojpuri GEC Dishum launches on leading DTH, cable TV platforms | TelevisionPost.com
The channel is targeted at 20 crore Bhojpuri speakers spread across Eastern UP, Bihar, Jharkhand, Delhi and Mumbai.
As reported earlier, Dishum, which is targeting a reach of 65 million cable & satellite (C&S) homes, will be available on all major distribution platforms barring free DTH platform DD Freedish.
The channel will have a mix of fiction, non-fiction and movie content. There will also be a dedicated slot for kids.
Dishum will have original content from 6-10 pm while afternoon slots will have movies. Morning slots will be reserved for mythology content, which is extremely popular in that belt. Featuring live-action content, the kids band will be aired early evening.
Bhojpuri GEC Dishum launches on leading DTH, cable TV platforms | TelevisionPost.com
