Thakur
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Amitabh Bachchan's charisma fails to fetch
enough eyeballs for TV serial Yudh Touted to be the costliest serial on Indian
television at Rs 3 crore an episode, Sony
Entertainment Television (SET )’s Yudh is yet to
make the impact the company was expecting.
The show, which marks Bollywood heavyweight
Amitabh Bachchan ’s acting debut on the small
screen, opened to viewership of 1.5 million.
The show launched on Multi Screen Media
(MSM)’s flagship general entertainment
channel, SET, on July 14. The hour-long show
will be on air from Monday to Thursday (at
10.30 pm) for a total of five weeks. Co-
produced by Endemol India and Saraswati
Productions (which produced the hit sitcom
Dekh Bhai Dekh in the early 90’s). Yudh
replaced Balaji’s Bade Acche Lagte Hain, which
at one time was the highest rated GEC show on
television. READ MORE Big B's small show | Business Standard News
enough eyeballs for TV serial Yudh Touted to be the costliest serial on Indian
television at Rs 3 crore an episode, Sony
Entertainment Television (SET )’s Yudh is yet to
make the impact the company was expecting.
The show, which marks Bollywood heavyweight
Amitabh Bachchan ’s acting debut on the small
screen, opened to viewership of 1.5 million.
The show launched on Multi Screen Media
(MSM)’s flagship general entertainment
channel, SET, on July 14. The hour-long show
will be on air from Monday to Thursday (at
10.30 pm) for a total of five weeks. Co-
produced by Endemol India and Saraswati
Productions (which produced the hit sitcom
Dekh Bhai Dekh in the early 90’s). Yudh
replaced Balaji’s Bade Acche Lagte Hain, which
at one time was the highest rated GEC show on
television. READ MORE Big B's small show | Business Standard News
