Thakur
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Big B's Yudh fails to impress couch potatoes
Amitabh Bachchan starrer mega telly series
Yudh, created by Anurag Kashyap, has failed to
create a strong wave in terms of viewership
ratings.
The much hyped show that marked the debut
of Big B in the fictional segment, first aired a
fortnight ago, received a dismal rating of 1.6
TVM for its opening episode.
The average rating for the first week stood at
1.2 TVM, according to the latest TVT data
sources from TAM.
Created by Anurag Kashyap and directed by
Ribhu Dasgupta, Yudh is a 20-episode show
that narrates the story of a real-estate baron
who is tackling business rivalry and dealing
with his neurological disorder.
Moderate response of the audience for a show
with a stellar cast has confirmed that couch
potatoes are not yet ready to accept
innovative shows.
Last year, Anil Kapoor's thriller series 24 had
met with a similar fate as it had received
lukewarm response from the audience. The
Indian version, inspired by hit US series
featuring Kiefer Sutherland, had received shaky
ratings with barely 3.4 million viewers tuning
in initially.
The ratings dropped further as the numbers
dropped to 2.4 million for the show that
featured Anti-Terrorist Unit Kapoor foiling a
murder attempt on the future prime minister.
The show was, in fact, completely discarded by
audience from smaller cities and towns.
Right from the beginning, Bachchan knew that
it would not be easy to break the clutter and
establish a show based on innovative
programming pattern. "It's an attempt to
narrate a new story. If we fail, we'll introspect
and make another attempt," Bachchan had
replied to a query, at a press conference in the
Capital, on whether it would be easy for him
to change the set pattern of daily soaps on TV.
Kapoor too was apprehensive about the re-
imagined Indian version of the action thriller
and despite the dismal ratings of the first
season, he is all set to begin shooting of
Season 2 that is likely to be shot in Dubai.
Couch potatoes seem to be way too satisfied
with the long dragging, run-of-the-mill saas
bahu soaps. Shows such as Diya Aur Bati Hum
is a top runner that fetches an average
viewership of 10.5 TVM, Yeh Rishta Kya Kehlata
Hai - that has been running for the last few
year - is still going strong at 8.3 TVM, Saathiya
at 8 TVM, Kum Kum Bhagya at 6.6 TVM and
Yeh Hai Mohabbatein at 6.4 TVM.
While the weekend spot continues to be
dominated by Comedy Nights with Kapil that
fetches 6.8 TVM weekly. followed by reality
show Jhalak Dikhhla Jaa (5.6 TVM), India's Best
Cine Star Ki Khoj (2.3 TVM) and The Anupam
Kher Show (2.6 TVM). Big B's Yudh fails to impress couch potatoes
Amitabh Bachchan starrer mega telly series
Yudh, created by Anurag Kashyap, has failed to
create a strong wave in terms of viewership
ratings.
The much hyped show that marked the debut
of Big B in the fictional segment, first aired a
fortnight ago, received a dismal rating of 1.6
TVM for its opening episode.
The average rating for the first week stood at
1.2 TVM, according to the latest TVT data
sources from TAM.
Created by Anurag Kashyap and directed by
Ribhu Dasgupta, Yudh is a 20-episode show
that narrates the story of a real-estate baron
who is tackling business rivalry and dealing
with his neurological disorder.
Moderate response of the audience for a show
with a stellar cast has confirmed that couch
potatoes are not yet ready to accept
innovative shows.
Last year, Anil Kapoor's thriller series 24 had
met with a similar fate as it had received
lukewarm response from the audience. The
Indian version, inspired by hit US series
featuring Kiefer Sutherland, had received shaky
ratings with barely 3.4 million viewers tuning
in initially.
The ratings dropped further as the numbers
dropped to 2.4 million for the show that
featured Anti-Terrorist Unit Kapoor foiling a
murder attempt on the future prime minister.
The show was, in fact, completely discarded by
audience from smaller cities and towns.
Right from the beginning, Bachchan knew that
it would not be easy to break the clutter and
establish a show based on innovative
programming pattern. "It's an attempt to
narrate a new story. If we fail, we'll introspect
and make another attempt," Bachchan had
replied to a query, at a press conference in the
Capital, on whether it would be easy for him
to change the set pattern of daily soaps on TV.
Kapoor too was apprehensive about the re-
imagined Indian version of the action thriller
and despite the dismal ratings of the first
season, he is all set to begin shooting of
Season 2 that is likely to be shot in Dubai.
Couch potatoes seem to be way too satisfied
with the long dragging, run-of-the-mill saas
bahu soaps. Shows such as Diya Aur Bati Hum
is a top runner that fetches an average
viewership of 10.5 TVM, Yeh Rishta Kya Kehlata
Hai - that has been running for the last few
year - is still going strong at 8.3 TVM, Saathiya
at 8 TVM, Kum Kum Bhagya at 6.6 TVM and
Yeh Hai Mohabbatein at 6.4 TVM.
While the weekend spot continues to be
dominated by Comedy Nights with Kapil that
fetches 6.8 TVM weekly. followed by reality
show Jhalak Dikhhla Jaa (5.6 TVM), India's Best
Cine Star Ki Khoj (2.3 TVM) and The Anupam
Kher Show (2.6 TVM). Big B's Yudh fails to impress couch potatoes
