BIG MAGIC strengthens its programming line up


8 Jun 2011
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BIG MAGIC, the entertainment Channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment around Humor, Reality, Music & Bollywood has added in new magic to its programming. True to its promise to deliver variety entertainment relevant to different target groups, beginning October 10th BIG MAGIC will feature special bands, pumping up its humor quotient as well as programming for children.

2 shows for children Super Sunny and Junior G will be launched on early evening slots 5.30 to 6.30 pm, a slot that commands high viewership amongst children. This is closely followed at 7:00 pm by Tu Tu Main Main – the iconic Saas Bahu comedy serial and at 7.30 pm the India premier of Naadaniyaan – a sitcom which is sure to leave the heartland in splits. On weekends the channel will also feature Zabardast Wrestling a fun and highly entertaining sports show. These new additions to the programming lineup, promise to enhance appeal for the channel and build on its current leadership position.

The new shows are being promoted through an aggressive multi media campaign, featuring TV, Radio, OOH, Print, Digital, Cable, Cinema across the Hindi Heartland to ensure that audiences quickly sample these new offerings on the channel.
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