Bigg Boss 8 banks on Salman Khan's starpower for ratings
Despite hackneyed content and boring
gimmicks by contestants, anchor Salman Khan
has succeeded in giving a fillip to the
popularity of reality show Bigg Boss, now in its
eight season.
The opening episode, featuring Salman as the
pilot of flight BB08, which went on air two
weeks back fetched a viewership of 7.6 TVM
(total viewership in millions), while the show
averaged a rating of 4.7 TVM over the last two
weeks, according to data sourced from TAM
subscribers.
Bigg Boss seems to be less popular among the
audience as compared to some other shows
that are hosted by Bollywood biggies.
The new season of Satyamev Jayate, which is
hosted by actor Aamir Khan and went on air
this week, was widely viewed and appreciated
for focusing on the importance of sports. With
former ace cricketer Sachin Tendulkar tweeting
and applauding Aamir's attempt to encourage
sports in the first episode of the season,
hashtag #MumkinHai was soon trending on
Twitter.
The Amitabh Bachchan-anchored Kaun Banega
Crorepati 8, which went on air in September,
started off on a musical note with an
extravagant inaugural show in Surat. The grand
premiere episode of KBC received a mammoth
viewership of 8. 96 million TVM, while the
average weekday viewership of the show has
been 5.2 million TVM since its first week.
The dance reality show Dare 2 Dance that is
anchored by Akshay Kumar and India's Raw
Star hosted by rapper Yo Yo Honey Singh
started off on a strong note too due to their
innovative concepts. The latest ratings of the
show, however, reflect a slight dip in their
popularity. According to the latest TAM ratings,
music reality show India's Raw Star fetched
3.2 TVM, while Dare 2 Dance dropped to 2.4
TVM as against last week's 2.5 TVM.
Daily soaps, however, continue to dominate the
small screen with Star Plus's Diya Aur Baati
Hum and Zee TV's historybased show Jodha
Akbar continuing to rule the slot with 8.1 TVM
and 7.7 TVM, respectively. The popularity of
Colors, meanwhile, is largely driven by non-
fiction reality shows such as Bigg Boss,
Comedy Nights With Kapil and The Anupam
Kher Show.
Bigg Boss 8 banks on Salman Khan's star power for ratings
