Bindaas channel Revamped

  • Thread starter Thread starter Akash Solanki
  • Start date Start date
  • Replies Replies: Replies 25
  • Views Views: Views 9,567
Status
Not open for further replies.
Very disorganized company as @Shantanu bro said. So many resources and money but not utilizing properly. Only shows interest in some areas and spend so much money over it(eg: Sports).
Their kids network is a complete mess. Same shows running on multiple channels or moved around, false advertising, schedules that change every week and they've given up on Marvel HQ without much effort. Hardly anything new of Marvel was launched after rebranding from Disney XD and the non Marvel shows have been shifted to their other channels. It looks like Marvel HQ is now on life support.
 
Bindass now wrost channel coming the end
Shutdown :angry2: :angry2:
 
Maybe the intention was to convert Bindass into a sort of Big Magic, given that Star Utsav is Disney's equivalent of Zee Anmol. But the big difference is that Big Magic is on DDFD.

Also, Big Magic was briefly positioned as a comedy channel with shows like Akbar Birbal and Uff Yeh Nadaaniyan. But there is only one channel in the comedy segment: Sony Sab. Big Magic realised it was futile to continue in that path and has found success with repeat telecasts since the accquisition by Zee in 2016. But Bindass had an established youth brand and this is a sure way of killing the channel as we saw with Channel V.

Disney's acquisition of Star has brought some positive changes, but the kids' and sports channels are not among them.
 
Maybe the intention was to convert Bindass into a sort of Big Magic, given that Star Utsav is Disney's equivalent of Zee Anmol. But the big difference is that Big Magic is on DDFD.

Also, Big Magic was briefly positioned as a comedy channel with shows like Akbar Birbal and Uff Yeh Nadaaniyan. But there is only one channel in the comedy segment: Sony Sab. Big Magic realised it was futile to continue in that path and has found success with repeat telecasts since the accquisition by Zee in 2016. But Bindass had an established youth brand and this is a sure way of killing the channel as we saw with Channel V.

Disney's acquisition of Star has brought some positive changes, but the kids' and sports channels are not among them.

Actually since Disney tookover there have been articles published which mention that there is lot of problems and issues in their workplace and some sort of tension/tussle prevail between employees of both companies, Star India staff feels that they r being sidelined and layoffs/exits have also happened.

All in all things do not seem well and surely these things got to impact creative strategy, planning and execution of ideas. Bindass revamp is the most pointless and bad, it seems like some random packaging was made and 2 shows picked up from old library were swapped with old programs. Absolutely no research, homework done.

Well Bindass was anyways not doing well as youth brand and needed changes, Star India could have brought excellent old comedy programs with catchy presentation /promos and got it listed on Free Dish... It would have turned out well. Star Utsav is fine with regular old daily soaps but as it seems efforts were not made in this direction.

By the way Big Magic is now positioned as a kids centric cartoon/gec channel and doing fine but surely was lot better in last avatar of comedy based channel when it was owned by Mr. Anil Ambani .

Disney India needs to do better at managing things else Star Network will land up with not doing well on ratings chart and ultimately suffering financial trouble
 
Status
Not open for further replies.
Back
Top Bottom