Thakur
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As an essential fashion item in the wardrobes of everyone, it is not a big surprise that jeans have inspired plenty of talk and opinions over the years. From several Indian and international brands to Patanjali's plan to launch Indianised jeans, denima has always managed to grab much of our attention. Staying true to deliver to its viewers a fun, upbeat and engaging anthem is Disney India's Bindass channel.
The Bindass team has conceptualized a denim dance with clothing brand FBB to reach out to the Indian youth in a unique and engaging way. The idea behind the campaign is to promote denim fits in a fun, engaging, entertaining manner that would appeal to the youngsters of this country.
"At the heart of it all, we tell great stories in a manner that our consumers prefer. Over the last few years, we have come to understand the lives, motivations and preferences of our audiences through our constant conversations with them. Our partners have come to recognize this as they come to us with their objective and we conceptualize and create a story that can bring in the desired impact," said Walt Disney India vice president Nikhil Gandhi.
Starring Terrence Lewis, who has also choreographed this anthem, with Shantanu Maheshwari, who was earlier, associated with the channel since its reality series, Bindass Naach. The catchy upbeat music catalysis the soul of the campaign to the next level and is composed by Saurabh Kalsi.
The campaign rolled out on both the channels (Bindass and Bindass Play) and digital platforms in the evening of 5 October.
Through its television and digital reach, the campaign is targeted at all of the Bindass audiences between 15-21 spread across HSM markets. "The composition is peppy, upbeat, foot-tapping and will definitely see an appeal among youngsters; irrespective of the markets. The idea of the campaign is to be engaging and interactive and the digital platforms give us the ability to interact with our viewers,” added Gandhi.
It will see a playout on Bindass’ Facebook page which reaches out to around eight million fans along with a YouTube play. At the time of writing, it had got in excess of 170,000 views. It will also be taken on ground with a big culmination activity on 16 October 2016.
http://www.indiantelevision.com/television/tv-channels/music-and-youth/bindass-launches-fbb-dance-anthem-161008
The Bindass team has conceptualized a denim dance with clothing brand FBB to reach out to the Indian youth in a unique and engaging way. The idea behind the campaign is to promote denim fits in a fun, engaging, entertaining manner that would appeal to the youngsters of this country.
"At the heart of it all, we tell great stories in a manner that our consumers prefer. Over the last few years, we have come to understand the lives, motivations and preferences of our audiences through our constant conversations with them. Our partners have come to recognize this as they come to us with their objective and we conceptualize and create a story that can bring in the desired impact," said Walt Disney India vice president Nikhil Gandhi.
Starring Terrence Lewis, who has also choreographed this anthem, with Shantanu Maheshwari, who was earlier, associated with the channel since its reality series, Bindass Naach. The catchy upbeat music catalysis the soul of the campaign to the next level and is composed by Saurabh Kalsi.
The campaign rolled out on both the channels (Bindass and Bindass Play) and digital platforms in the evening of 5 October.
Through its television and digital reach, the campaign is targeted at all of the Bindass audiences between 15-21 spread across HSM markets. "The composition is peppy, upbeat, foot-tapping and will definitely see an appeal among youngsters; irrespective of the markets. The idea of the campaign is to be engaging and interactive and the digital platforms give us the ability to interact with our viewers,” added Gandhi.
It will see a playout on Bindass’ Facebook page which reaches out to around eight million fans along with a YouTube play. At the time of writing, it had got in excess of 170,000 views. It will also be taken on ground with a big culmination activity on 16 October 2016.
http://www.indiantelevision.com/television/tv-channels/music-and-youth/bindass-launches-fbb-dance-anthem-161008
