I think Sony is testing waters for expanding its dubbed hollywood content library. Addition of hindi audio feed on Pix with premiere of few movies like Mummy, Harry Potter Series, Fast and Furious indicates push towards this direction.
Remember they had to buy rights for dubbed version separately for all of these, hope that they got good response during telecast of these on Max and Pix. Already Utsav Movies has charted a new course post exit from Free Dish, Wah and Anmol Cinema will follow suit.
I am quite certain that Sony will launch a urban centric fusion movie channel