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Re: World Television Premieres
'Chennai Express' halts on
&pictures
MUMBAI: Did you get a reminder
call from Shah Rukh Khan to watch
Chennai Express on &pictures?
Following the success on Zee TV
which garnered 19,541 TVTs, Shah
Rukh Khan and Rohit Shetty’s
gigantic blockbuster, Chennai
Express will now halt on &pictures
on 23 November at 8:00 pm.
The new Hindi movie channel is
pulling all stops to make this
premiere an even a bigger success
than Zee TV. The channel has
devised an interesting digital
mechanism to promote the premiere
of this blockbuster film.
“It is the first of its kind initiative
on Hindi movie genre space,” asserts
Zeel marketing head (national
channels) Akash Chawla. “It is a
challenge now for &pictures. When
there is a platform as big as Zee TV
and when there is a movie as big as
Chennai Express and the ratings are
as big as what they had come when
it was last aired, it makes it that
very important for the newly
launched &pictures. The challenge
for us it to come up with a strategy
that is new and different from what
was used the last time it was
telecast on Zee TV.”
“But in terms of the way in which we
are building Chennai Express on the
channel is aggressive and different.
While we are very aggressive on the
traditional medium, a lot of
hoardings are up in Bombay and for
print we are digging deep into the
markets also. The brand &pictures is
very different as compared to Zee TV
so the tonality of the promotion is
extremely different as compared to
what you saw on Zee. A complete
blend of mass media and digital in a
big way.”
So what are the innovations?
Breaking new ground, a unique IVRS
(Interactive Voice Response System)
model has been created. Through
this, viewers can just give a missed
call on this toll free number
18001035515 and get a reminder
about the movie on their phones in
Shah Rukh Khan’s own voice. It
works like an alarm clock wherein
one can set a reminder about the
telecast of the movie and receive a
call on the D-Day. The channel is
promoting this number on-air as well
as on social media.
Interestingly, Brandlogist, a digital
creative agency based in Delhi has
been roped in for these innovations.
The brand &pictures is very
different as compared to Zee TV,
says Akash Chawla
There’s more good news for all movie
bloggers and travel freaks! Tapping
again into the digital media, the
channel is sending four lucky
bloggers on the actual Chennai
Express train. The group of bloggers
will take the train from Mumbai and
will go to Chennai and while they
travel, they will tweet and write on
various forums with regards to their
actual travel experience happening
on the Chennai Express with the
&pictures hashtag. This is another
novel way that the movie is going to
be promoted via blogging
community. Actual experiences and
pictures will also be uploaded real-
time.
With the help of the blogging
community associated with Indi
Bloggers, these bloggers from
Mumbai and Delhi will get to win
this experience on the Chennai
Express train. A page on Indi
Blogger will track the entire journey
from start to finish in real time.
There will also be a live feed of their
tweets, blogs and pictures on social
media.
Over and above the digital
initiatives, an aggressive marketing
strategy has been initiated on other
mediums including TV, Radio, Print,
Outdoor, OOH and Cable.
At present, the new channel has its
official Twitter page with twitter
handle @AndPicturesIN and boasts
of more than 4,300 followers. The
page is buzzing with tweets and re-
tweets related to Chennai Express
with hashtags #
chennaiexpressandyou. It has also
launched its official Facebook page
which has more than 57,000 likes.
'Chennai Express' halts on
&pictures
MUMBAI: Did you get a reminder
call from Shah Rukh Khan to watch
Chennai Express on &pictures?
Following the success on Zee TV
which garnered 19,541 TVTs, Shah
Rukh Khan and Rohit Shetty’s
gigantic blockbuster, Chennai
Express will now halt on &pictures
on 23 November at 8:00 pm.
The new Hindi movie channel is
pulling all stops to make this
premiere an even a bigger success
than Zee TV. The channel has
devised an interesting digital
mechanism to promote the premiere
of this blockbuster film.
“It is the first of its kind initiative
on Hindi movie genre space,” asserts
Zeel marketing head (national
channels) Akash Chawla. “It is a
challenge now for &pictures. When
there is a platform as big as Zee TV
and when there is a movie as big as
Chennai Express and the ratings are
as big as what they had come when
it was last aired, it makes it that
very important for the newly
launched &pictures. The challenge
for us it to come up with a strategy
that is new and different from what
was used the last time it was
telecast on Zee TV.”
“But in terms of the way in which we
are building Chennai Express on the
channel is aggressive and different.
While we are very aggressive on the
traditional medium, a lot of
hoardings are up in Bombay and for
print we are digging deep into the
markets also. The brand &pictures is
very different as compared to Zee TV
so the tonality of the promotion is
extremely different as compared to
what you saw on Zee. A complete
blend of mass media and digital in a
big way.”
So what are the innovations?
Breaking new ground, a unique IVRS
(Interactive Voice Response System)
model has been created. Through
this, viewers can just give a missed
call on this toll free number
18001035515 and get a reminder
about the movie on their phones in
Shah Rukh Khan’s own voice. It
works like an alarm clock wherein
one can set a reminder about the
telecast of the movie and receive a
call on the D-Day. The channel is
promoting this number on-air as well
as on social media.
Interestingly, Brandlogist, a digital
creative agency based in Delhi has
been roped in for these innovations.
The brand &pictures is very
different as compared to Zee TV,
says Akash Chawla
There’s more good news for all movie
bloggers and travel freaks! Tapping
again into the digital media, the
channel is sending four lucky
bloggers on the actual Chennai
Express train. The group of bloggers
will take the train from Mumbai and
will go to Chennai and while they
travel, they will tweet and write on
various forums with regards to their
actual travel experience happening
on the Chennai Express with the
&pictures hashtag. This is another
novel way that the movie is going to
be promoted via blogging
community. Actual experiences and
pictures will also be uploaded real-
time.
With the help of the blogging
community associated with Indi
Bloggers, these bloggers from
Mumbai and Delhi will get to win
this experience on the Chennai
Express train. A page on Indi
Blogger will track the entire journey
from start to finish in real time.
There will also be a live feed of their
tweets, blogs and pictures on social
media.
Over and above the digital
initiatives, an aggressive marketing
strategy has been initiated on other
mediums including TV, Radio, Print,
Outdoor, OOH and Cable.
At present, the new channel has its
official Twitter page with twitter
handle @AndPicturesIN and boasts
of more than 4,300 followers. The
page is buzzing with tweets and re-
tweets related to Chennai Express
with hashtags #
chennaiexpressandyou. It has also
launched its official Facebook page
which has more than 57,000 likes.
geekvishal
Banned
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- 395
Re: World Television Premieres
geekvishal
Banned
- Joined
- 5 Oct 2012
- Messages
- 1,764
- Reaction score
- 395
RE: World Television Premieres
geekvishal
Banned
- Joined
- 5 Oct 2012
- Messages
- 1,764
- Reaction score
- 395
RE: World Television Premieres
"Iron Man 3", 26 January , 1PM and 8 PM on Star Movies Action.
"Iron Man 3", 26 January , 1PM and 8 PM on Star Movies Action.
geekvishal
Banned
- Joined
- 5 Oct 2012
- Messages
- 1,764
- Reaction score
- 395
Re: RE: World Television Premieres
Yes, but when they will re-run on Star Movies it will be in HD as well.
gappa said:
Yes, but when they will re-run on Star Movies it will be in HD as well.
geekvishal
Banned
- Joined
- 5 Oct 2012
- Messages
- 1,764
- Reaction score
- 395
RE: World Television Premieres
'Savages', 28 December, 9PM on Star Movies.
'Savages', 28 December, 9PM on Star Movies.
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