As I pointed out earlier, Sony Max has a big advantage here, which it is sadly not utilising fully. More than any other broadcaster, it has the rights of so many Amazon Prime Video movies (many of which are originals) and some Netflix ones as well, but has so far not aired them enough on TV, resulting in them being neglected.
With such a long lineup of movies coming, as well as the merger with Zee, I really do hope that Sony Max makes good use of commercial films such as Bell Bottom and Chandigarh Kare Aashiqui by airing them frequently in prime slots. Offbeat movies such as Chhorii, Sardar Udham, Atrangi Re or Haseen Dillruba should at least be aired in the watershed hours or in the afternoon slots (or maybe on &pictures/&xplor HD/Zee Bollywood post-merger, if their rights can be shared with Zee) instead of being neglected altgether.