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MUMBAI:Frost & Sullivan hosted the third edition
of its ‘Digital Media India Summit’on June 24 at
the Le Meridien,Delhi.The summit included over
100 participants from broadcasters,cable,DTH,
and telco operators as well as industry bodies
and government representatives. The summit
addressed key industry trends and issues such
as regulatory challenges in the video
ecosystem, big picture for Indian television
business, benefits and challenges of TV-
everywhere, collaborative workflows in
multimedia video; and preparing for Phase 3
and Phase 4 of Digitization.
At the summit, Mukul Krishna, Senior Director,
Global Digital Media Practice, Frost & Sullivan,
presented the key trends influencing the video
broadcast and services industry globally and in
India. He also talked about the important
factors that can drive growth in the
multiscreen video market, alleviate churn for
service providers and the key technologies that
a stakeholder requires to adopt in the current
industry environment. He said, “India requires
a collective movement from all stakeholders to
catalyze short term as well as long term
growth. The industry should be working
towards not just survival or sustenance but
thriving growth.”
The panel on regulatory challenges in video
included Satya Gupta, SAAM Corpadvisors Pvt.
Ltd. (ex TRAI); SK Singhal, Advisor
(broadcasting and Cable Services), TRAI; Sisir
Pillai, Chief Strategy Officer, Digicable; Roop
Sharma, President, Cable Operators Federation
of India, and Avnindra Mohan, President (Legal
& Regulatory), Zee Network. The panelists
discussed revenue sharing models among
broadcasters, MSOs and LCOs gross billing, and
the role of TRAI in regulating the same for all
stakeholders. They also discussed the apparent
lack of transparency and standardization in
regulatory guidance on revenue sharing, the
digital acquisition forms for subscribers and
disparate pricing across different states. In
response to his co-panelists, TRAI Advisor, S.K.
Singhal emphasized that the rules by the
regulatory body are guidelines and not rigid as
they are interpreted to be. He pointed out the
potential of the industry to grow driven by
opportunities in multimedia distribution. He
also alluded to the telecom industry’s growth
riding on the back of value-added services and
encouraged the broadcast and service provider
industry to innovate their services.
In a presentation on the big picture of the TV
business in India, Vanita Kohli Khadekar,
Columnist and Author (The Indian Media
Business), talked about a few interesting trends
in the Indian TV industry, which included –
digitization of content, consolidation and
growth of online video. These trends are
shaping the Indian TV industry like never
before and are bringing in a multitude of
changes across all segments. She said, “India is
looked as a market of huge volumes in terms
of opportunity; however one doesn’t realize
that India is not one market, but several.” She
highlighted that India is highly fragmented in
viewership by state and language and hence it
requires customization in programming as well
as business models.
During another discussion on ‘Is TV everywhere
good for video business’, the panel discussed
trends in the video content ecosystem,
distribution, and the necessity to create
compelling content for multiple media. The
major challenges faced are multiple taxation
levied on the broadcast industry and piracy.
The panelists concluded that the way forward
is content availability over IP, monetization of
content and control of piracy. The panelists
concurred that personalization, localization
and more importantly, ‘searchability’ with the
right metadata is critical for the success of TV-
everywhere. Frost & Sullivan’s Vidya S. Nath,
Director, Digital Media, Global Innovation
Center chaired this panel which had Subhashish
Mazumdar, Senior VP, North & East, Hinduja
Group (Media); Sisir Pillai, Chief Strategy
Officer, Digicable; Rajiv Khattar, President –
Projects, Dish TV India, as panelists.
The panel on collaborative workflows in
multimedia video distribution discussed the
essential requirements of a media company
today. The panelists conveyed that every
company requires to evolve out of
departmental and functional siloes and create
a cohesive platform that leverages a central
repository of content. Standards are very
important to ensure interoperability across
applications and devices. The panelists in this
session included Ujwal Nirgudkar, Chairman,
SMPTE-India Section; Sameer Kanse, Head,
Media Services, Tata Communications; and
Irfan Khan, Marketing & Strategic Alliances,
Tangerine Digital, and was chaired by Avni
Rambhia, Principal Analyst, Frost & Sullivan.
On the occasion, Vidya S. Nath noted in her
address that consumer-viewing habits have
evolved dramatically with the availability of
multiple screens, and hence business models,
regulation and technology adoption have to
change side-by-side to abet industry growth.
The final panel discussion on preparation for
phase 3 and 4 in digitization brought forth the
various mistakes committed in the first and
second phases such as short deadlines to
complete the digitization in cable TV, which
left cable operators clueless and grappling to
meet expectations and deadlines. The key
aspect that was highlighted was the need for
chalking out a roadmap for digitization with a
clear agenda for the stakeholders and
participants. The importance of standardization
was also put forth by the panelists. Vynsley
Fernandes, Director, Castle Media, moderated
this discussion that saw participation by Arvind
Prabhoo, Founder, Maharashtra Cables
Operators’ Federation and Tony D’Silva, CEO,
Hinduja Group (Media).
The innovative and exclusive growth workshops
hosted during this summit for CXOs on
disruption to transformation and new age
business models for pay TV and video brought
out many interesting trends and aspects of the
digital media industry. The summit also
touched upon transforming media workflows
for effective ROI and coping with growing
fragmentation of media in the digitized world,
which were presented by Sameer Kanse and
Rajendra Khare, Co-Founder and CMD,
SureWaves MediaTech, respectively.
The event partners for this summit were
SureWaves, Tangerine, and Tata
Communications, while the media partners
were Broadcast & CableSat, Cablequest,
Convergence Plus, Digital Studio, Indian
Television and Light Reading India. http://www.indiantelevision.com/mam/marketing/business-models-regulations-and-technology-adoption-need-to-evolve-frost-sullivan-140804
of its ‘Digital Media India Summit’on June 24 at
the Le Meridien,Delhi.The summit included over
100 participants from broadcasters,cable,DTH,
and telco operators as well as industry bodies
and government representatives. The summit
addressed key industry trends and issues such
as regulatory challenges in the video
ecosystem, big picture for Indian television
business, benefits and challenges of TV-
everywhere, collaborative workflows in
multimedia video; and preparing for Phase 3
and Phase 4 of Digitization.
At the summit, Mukul Krishna, Senior Director,
Global Digital Media Practice, Frost & Sullivan,
presented the key trends influencing the video
broadcast and services industry globally and in
India. He also talked about the important
factors that can drive growth in the
multiscreen video market, alleviate churn for
service providers and the key technologies that
a stakeholder requires to adopt in the current
industry environment. He said, “India requires
a collective movement from all stakeholders to
catalyze short term as well as long term
growth. The industry should be working
towards not just survival or sustenance but
thriving growth.”
The panel on regulatory challenges in video
included Satya Gupta, SAAM Corpadvisors Pvt.
Ltd. (ex TRAI); SK Singhal, Advisor
(broadcasting and Cable Services), TRAI; Sisir
Pillai, Chief Strategy Officer, Digicable; Roop
Sharma, President, Cable Operators Federation
of India, and Avnindra Mohan, President (Legal
& Regulatory), Zee Network. The panelists
discussed revenue sharing models among
broadcasters, MSOs and LCOs gross billing, and
the role of TRAI in regulating the same for all
stakeholders. They also discussed the apparent
lack of transparency and standardization in
regulatory guidance on revenue sharing, the
digital acquisition forms for subscribers and
disparate pricing across different states. In
response to his co-panelists, TRAI Advisor, S.K.
Singhal emphasized that the rules by the
regulatory body are guidelines and not rigid as
they are interpreted to be. He pointed out the
potential of the industry to grow driven by
opportunities in multimedia distribution. He
also alluded to the telecom industry’s growth
riding on the back of value-added services and
encouraged the broadcast and service provider
industry to innovate their services.
In a presentation on the big picture of the TV
business in India, Vanita Kohli Khadekar,
Columnist and Author (The Indian Media
Business), talked about a few interesting trends
in the Indian TV industry, which included –
digitization of content, consolidation and
growth of online video. These trends are
shaping the Indian TV industry like never
before and are bringing in a multitude of
changes across all segments. She said, “India is
looked as a market of huge volumes in terms
of opportunity; however one doesn’t realize
that India is not one market, but several.” She
highlighted that India is highly fragmented in
viewership by state and language and hence it
requires customization in programming as well
as business models.
During another discussion on ‘Is TV everywhere
good for video business’, the panel discussed
trends in the video content ecosystem,
distribution, and the necessity to create
compelling content for multiple media. The
major challenges faced are multiple taxation
levied on the broadcast industry and piracy.
The panelists concluded that the way forward
is content availability over IP, monetization of
content and control of piracy. The panelists
concurred that personalization, localization
and more importantly, ‘searchability’ with the
right metadata is critical for the success of TV-
everywhere. Frost & Sullivan’s Vidya S. Nath,
Director, Digital Media, Global Innovation
Center chaired this panel which had Subhashish
Mazumdar, Senior VP, North & East, Hinduja
Group (Media); Sisir Pillai, Chief Strategy
Officer, Digicable; Rajiv Khattar, President –
Projects, Dish TV India, as panelists.
The panel on collaborative workflows in
multimedia video distribution discussed the
essential requirements of a media company
today. The panelists conveyed that every
company requires to evolve out of
departmental and functional siloes and create
a cohesive platform that leverages a central
repository of content. Standards are very
important to ensure interoperability across
applications and devices. The panelists in this
session included Ujwal Nirgudkar, Chairman,
SMPTE-India Section; Sameer Kanse, Head,
Media Services, Tata Communications; and
Irfan Khan, Marketing & Strategic Alliances,
Tangerine Digital, and was chaired by Avni
Rambhia, Principal Analyst, Frost & Sullivan.
On the occasion, Vidya S. Nath noted in her
address that consumer-viewing habits have
evolved dramatically with the availability of
multiple screens, and hence business models,
regulation and technology adoption have to
change side-by-side to abet industry growth.
The final panel discussion on preparation for
phase 3 and 4 in digitization brought forth the
various mistakes committed in the first and
second phases such as short deadlines to
complete the digitization in cable TV, which
left cable operators clueless and grappling to
meet expectations and deadlines. The key
aspect that was highlighted was the need for
chalking out a roadmap for digitization with a
clear agenda for the stakeholders and
participants. The importance of standardization
was also put forth by the panelists. Vynsley
Fernandes, Director, Castle Media, moderated
this discussion that saw participation by Arvind
Prabhoo, Founder, Maharashtra Cables
Operators’ Federation and Tony D’Silva, CEO,
Hinduja Group (Media).
The innovative and exclusive growth workshops
hosted during this summit for CXOs on
disruption to transformation and new age
business models for pay TV and video brought
out many interesting trends and aspects of the
digital media industry. The summit also
touched upon transforming media workflows
for effective ROI and coping with growing
fragmentation of media in the digitized world,
which were presented by Sameer Kanse and
Rajendra Khare, Co-Founder and CMD,
SureWaves MediaTech, respectively.
The event partners for this summit were
SureWaves, Tangerine, and Tata
Communications, while the media partners
were Broadcast & CableSat, Cablequest,
Convergence Plus, Digital Studio, Indian
Television and Light Reading India. http://www.indiantelevision.com/mam/marketing/business-models-regulations-and-technology-adoption-need-to-evolve-frost-sullivan-140804
