Thakur
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- Joined
- 30 Aug 2013
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Frost & Sullivan hosted the third edition
of its ‘Digital Media India Summit’ on
June 24 at the Le Meridien, Delhi. The
summit included over 100 participants
from broadcasters, cable, DTH, and telco
operators as well as industry bodies and
government representatives. The summit
addressed key industry trends and issues
such as regulatory challenges in the
video ecosystem, big picture for Indian
television business, benefits and
challenges of TV-everywhere,
collaborative workflows in multimedia
video; and preparing for Phase 3 and
Phase 4 of Digitization.
At the summit, Mukul Krishna, Senior
Director, Global Digital Media Practice,
Frost & Sullivan, presented the key
trends influencing the video broadcast
and services industry globally and in
India. He also talked about the
important factors that can drive growth
in the multiscreen video market,
alleviate churn for service providers and
the key technologies that a stakeholder
requires to adopt in the current industry
environment. He said, “India requires a
collective movement from all
stakeholders to catalyze short term as
well as long term growth. The industry
should be working towards not just
survival or sustenance but thriving
growth.”
The panel on regulatory challenges in
video included Satya Gupta, SAAM
Corpadvisors Pvt. Ltd. (ex TRAI); SK
Singhal, Advisor (broadcasting and Cable
Services), TRAI; Sisir Pillai, Chief Strategy
Officer, Digicable; Roop Sharma,
President, Cable Operators Federation of
India, and Avnindra Mohan, President
(Legal & Regulatory), Zee Network. The
panelists discussed revenue sharing
models among broadcasters, MSOs and
LCOs gross billing, and the role of TRAI
in regulating the same for all
stakeholders. They also discussed the
apparent lack of transparency and
standardization in regulatory guidance
on revenue sharing, the digital
acquisition forms for subscribers and
disparate pricing across different states.
In response to his co-panelists, TRAI
Advisor, S.K. Singhal emphasized that the
rules by the regulatory body are
guidelines and not rigid as they are
interpreted to be. He pointed out the
potential of the industry to grow driven
by opportunities in multimedia
distribution. He also alluded to the
telecom industry’s growth riding on the
back of value-added services and
encouraged the broadcast and service
provider industry to innovate their
services. Business Models, Regulations, and Technology Adoption need to Evolve along with Changing Consumer-viewing Habits to Abet Industry Growth, notes Frost ...
of its ‘Digital Media India Summit’ on
June 24 at the Le Meridien, Delhi. The
summit included over 100 participants
from broadcasters, cable, DTH, and telco
operators as well as industry bodies and
government representatives. The summit
addressed key industry trends and issues
such as regulatory challenges in the
video ecosystem, big picture for Indian
television business, benefits and
challenges of TV-everywhere,
collaborative workflows in multimedia
video; and preparing for Phase 3 and
Phase 4 of Digitization.
At the summit, Mukul Krishna, Senior
Director, Global Digital Media Practice,
Frost & Sullivan, presented the key
trends influencing the video broadcast
and services industry globally and in
India. He also talked about the
important factors that can drive growth
in the multiscreen video market,
alleviate churn for service providers and
the key technologies that a stakeholder
requires to adopt in the current industry
environment. He said, “India requires a
collective movement from all
stakeholders to catalyze short term as
well as long term growth. The industry
should be working towards not just
survival or sustenance but thriving
growth.”
The panel on regulatory challenges in
video included Satya Gupta, SAAM
Corpadvisors Pvt. Ltd. (ex TRAI); SK
Singhal, Advisor (broadcasting and Cable
Services), TRAI; Sisir Pillai, Chief Strategy
Officer, Digicable; Roop Sharma,
President, Cable Operators Federation of
India, and Avnindra Mohan, President
(Legal & Regulatory), Zee Network. The
panelists discussed revenue sharing
models among broadcasters, MSOs and
LCOs gross billing, and the role of TRAI
in regulating the same for all
stakeholders. They also discussed the
apparent lack of transparency and
standardization in regulatory guidance
on revenue sharing, the digital
acquisition forms for subscribers and
disparate pricing across different states.
In response to his co-panelists, TRAI
Advisor, S.K. Singhal emphasized that the
rules by the regulatory body are
guidelines and not rigid as they are
interpreted to be. He pointed out the
potential of the industry to grow driven
by opportunities in multimedia
distribution. He also alluded to the
telecom industry’s growth riding on the
back of value-added services and
encouraged the broadcast and service
provider industry to innovate their
services. Business Models, Regulations, and Technology Adoption need to Evolve along with Changing Consumer-viewing Habits to Abet Industry Growth, notes Frost ...
