A cable channel has rolled out its new logo along with a new tagline, according to The Hollywood Reporter. The design change for the TV Land logo is the first in the 16-year history of the channel.
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"Laugh More" is TV Land’s new tagline, the story reports.
Said TV Land President Larry W. Jones: “The logo feels more modern, but it’s not a complete abandonment of what our heritage is. This was opportunity to signal to the new 40-somethings that is the new TV Land.”
The new artwork and tagline were a year in the making. The idea was to reflect the 40-something target audience, which has gone from the baby boomer demo to the Generation X demo -- an audience that seeks the kind of multicamera sitcoms on which they were raised, the story notes.
tvweek
.
"Laugh More" is TV Land’s new tagline, the story reports.
Said TV Land President Larry W. Jones: “The logo feels more modern, but it’s not a complete abandonment of what our heritage is. This was opportunity to signal to the new 40-somethings that is the new TV Land.”
The new artwork and tagline were a year in the making. The idea was to reflect the 40-something target audience, which has gone from the baby boomer demo to the Generation X demo -- an audience that seeks the kind of multicamera sitcoms on which they were raised, the story notes.
tvweek
