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Starting 2012, a new revolution hit Indian TV industry, when the Govt. made set-top boxes mandatory for watching cable TV.
At that time, there were mainly two options for the TV subscriber: Either install a set-top box from the local cable operator, or install DTH or Direct to Home via brands like Tata Sky, Dish TV, Airtel Digital, and Reliance D2H.
...........
After almost 5 years, it is still a mystery, as to which platform: Set-top box or DTH is more popular and provides more satisfaction.
..........
DTH Is Less Prevalent Compared To Set Top Boxes
As per the replies received from the sample audience, set-top boxes are clearly more preferred. While 53% of the respondents shared that they watch TV via digital set-top boxes, 47% preferred DTH.
The Reason Behind The Shift
For those who shifted to digital set-top boxes, Govt.’s mandatory order to shift was the main reason, as 69% attributed this as the main reason for shifting. 43% shifted for more channels, and 31% shifted for the better audio-video quality.
What About Satisfaction?
It seems DTH services are winning the satisfaction race here.
Out of all users who opted for DTH, 96% are satisfied, whereas out of those who are using set-top boxes, only 83% are satisfied.
More details: Cable TV Via Digital Set Top Box Is Still Winning Against DTH In India (Report)
At that time, there were mainly two options for the TV subscriber: Either install a set-top box from the local cable operator, or install DTH or Direct to Home via brands like Tata Sky, Dish TV, Airtel Digital, and Reliance D2H.
...........
After almost 5 years, it is still a mystery, as to which platform: Set-top box or DTH is more popular and provides more satisfaction.
..........
DTH Is Less Prevalent Compared To Set Top Boxes
As per the replies received from the sample audience, set-top boxes are clearly more preferred. While 53% of the respondents shared that they watch TV via digital set-top boxes, 47% preferred DTH.
The Reason Behind The Shift
For those who shifted to digital set-top boxes, Govt.’s mandatory order to shift was the main reason, as 69% attributed this as the main reason for shifting. 43% shifted for more channels, and 31% shifted for the better audio-video quality.
What About Satisfaction?
It seems DTH services are winning the satisfaction race here.
Out of all users who opted for DTH, 96% are satisfied, whereas out of those who are using set-top boxes, only 83% are satisfied.
More details: Cable TV Via Digital Set Top Box Is Still Winning Against DTH In India (Report)
