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Cable TV Via Digital Set Top Box Is Still Winning Against DTH In India (Report)


M Jahabar Sadiq
16 May 2011
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Starting 2012, a new revolution hit Indian TV industry, when the Govt. made set-top boxes mandatory for watching cable TV.

At that time, there were mainly two options for the TV subscriber: Either install a set-top box from the local cable operator, or install DTH or Direct to Home via brands like Tata Sky, Dish TV, Airtel Digital, and Reliance D2H.


After almost 5 years, it is still a mystery, as to which platform: Set-top box or DTH is more popular and provides more satisfaction.


DTH Is Less Prevalent Compared To Set Top Boxes
As per the replies received from the sample audience, set-top boxes are clearly more preferred. While 53% of the respondents shared that they watch TV via digital set-top boxes, 47% preferred DTH.

The Reason Behind The Shift
For those who shifted to digital set-top boxes, Govt.’s mandatory order to shift was the main reason, as 69% attributed this as the main reason for shifting. 43% shifted for more channels, and 31% shifted for the better audio-video quality.

What About Satisfaction?
It seems DTH services are winning the satisfaction race here.

Out of all users who opted for DTH, 96% are satisfied, whereas out of those who are using set-top boxes, only 83% are satisfied.

More details: Cable TV Via Digital Set Top Box Is Still Winning Against DTH In India (Report)
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