Cisco's solutions now reachover 40 million homes inIndia

[Thakur]

Networking solutions giant Cisco today said it
now reaches over 40 million Indian homes
through its VideoGuard Conditional Access and
Digital Rights Management offerings.
Conditional Access (CA) solution is a
technology used to control access to digital
television services to authorised users by
encrypting the transmitted programming.
The US-based firm is a pay-TV technology
partner for over 150 pay-TV operators and
media and entertainment companies
worldwide, including leading direct-to-home
(DTH) and cable operator customers in India
like Airtel Digital TV, Asianet, DEN, GTPL,
Hathway and Tata Sky.
Using the industry estimated average of five
people per household, Cisco is enabling a rich
and advanced TV experience for more than 200
million viewers in India, an important
milestone that reinforces the company's
leadership at a time when the pay-TV industry
is on the cusp of a major transformation, the
firm said in a statement.
"Achieving the milestone of 40 million homes
in India reinforces our commitment to the
government's mandate to digitalise the cable
industry and also speaks of our ability to
provide best in class solutions and
technology," Cisco President (India and SAARC )
Dinesh Malkani said.
A strong team of engineers working at the
Research and Development centre in Bangalore
is dedicated to the technology needs of leading
satellite and cable service providers in India
and worldwide, he added.
Cisco Asia Pacific Vice President Sales (Service
Provider Video Software Solutions) Sue Taylor
said that in the changing landscape of pay-TV
services in India, this milestone highlights
Cisco's continued growth with several leading
MSOs in the country.
Cisco state-of-the-art VideoGuard CA and DRM
technology ensures critical protection of
premium content with a zero piracy track
record, Taylor added

 

[superdudebuddy]

Cisco/NDS in 40m India homes


The NDS conditional access name has vanished but Cisco, its new owners, says that its CA solutions are now in more than 40 million India homes, spread over cable and DTH.

Cisco’s ‘Videoguard’ CA and DRM technology is well-understood by the pay-TV industry and is in use by more than 150 pay-TV broadcasters around the globe. As far as India is concerned it is Cisco CA that is used by Airtel Digital DTH, DEN Networks, GPTL, cable operator Hathway and TataSky.

Multiply a single home by the usual industry standard of at least 5 viewers per household and this means that Cisco is reaching more than 200 million viewers in India.

“Achieving the milestone of 40 million homes in India reinforces our commitment to the government’s mandate to digitalise the cable industry and also speaks of our ability to provide best in class solutions and technology,” Cisco President for India and South Asia boss, Dinesh Malkani.


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