Still mostly dubbed south indian movies running on this channel, no chanflge in content strategy. Only when Colors Cineplex Superhits is available across pay tv platforms then we will see Colors Cineplex focus more on bollywood films. Colors Cineplex Bollywood should also b added across pay tv platforms, do not know why Tata Play not adding these channels. If some chs r available on DD Free Dish then broadcasters and pay tv operators should not b insecure about it, broadcasters should bring good content on pay tv chs to attract DD Free Dish viewers for upgrading to pay tv platforms. I see no basis why a channel available on DD Free Dish should not b added by pay tv operators as it serves no purpose or why pay tv operators should ask for these chs to b provided for free or demand carriage fee for them.
Even if major broadcasters drop their chs from DD Free Dish, i am certain that DD Free Dish subscriber base will continue growing at rapid base and smaller broadcasters will scale up on content and ratings.
Both broadcasters and pay tv operators need to understand how to cater to each audience (pay/free) and have a strategy to maintain balance as well as grow on both fronts.
Going forward if pay tv operators do not agree then just like Colors Cineplex Bollywood more chs will become DD Free Dish exclusive and broadcasters will gain from both pay tv and DD Free Dish platforms while Pay TV operators will b at loss. Also can they afford to not carry all chs which r available on DD Free Dish, answer is no.... At max they will boycott major chs